Skip to main content

Innovative road app delivers real time roads conditions

The Alberta Motor Association (AMA), IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues. The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available. Available to both Android and Apple device users, the app is free and can be used to receive and share immediate, real-time ro
March 3, 2015 Read time: 2 mins
RSSThe Alberta Motor Association (AMA), 5897 IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues.

The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available.

Available to both 1812 Android and 493 Apple device users, the app is free and can be used to receive and share immediate, real-time road condition and traffic information for Alberta’s 31,000 kilometres of major roads, in addition to information, such as highway camera feeds and weather that drivers already receive from AMA Road Reports.

Drivers can access real-time updates for road conditions, traffic, drive times, delays and incidents along their route. By driving while the app is active, drivers contribute valuable information about traffic conditions, helping other drivers make better decisions about the route they choose.

“The AMA Road Reporter app gives all Albertans the ability to hear real-time information without distractions,” said Collin Moody, AMA’s chief information officer. “We noticed that about 60 per cent of people visiting our AMA Road Reports website were using a mobile device. We are committed to improving road safety, so while it’s important to give people the information they need to make good driving decisions before they get in the car, we wanted to pay attention to mobile use trends and build a much safer mobile app people could use along their route.”

Bruno Peters, deputy regional director, IBI Group, Canada West, said: “This is a prime example of intelligent transportation technologies contributing to a safer and more efficient driving experience as we look to smart city technologies to help us get more from our highway infrastructure. This is one of the many innovations IBI Group has integrated into our suite of transportation system products as IBI continues to define the cities of tomorrow.”

“GreenOwl continues to build and expand its service offering with partners like AMA and IBI Group,” said Matt Man, CEO of GreenOwl Mobile. “This innovation elevates our product offering and most importantly aligns with our vision to connect drivers on one platform.”

Related Content

  • IRF takes politicians to task on road safety
    January 7, 2013
    The International Road Federation has issued a wake up call to government ministers, in the form of its Vienna Manifesto on ITS. Four years on from coming to a key decision on ITS, the International Road Federation (IRF) now faces a further question – how can it ensure its Vienna Manifesto on ITS achieves maximum impact? This is a challenge the organisation is not taking lightly. Issues the manifesto has been drawn up to address have become more acute in the time taken to publish it and are forecast to wors
  • Data clears the road, says TomTom
    July 11, 2025
    Technology is one of the main tools in cutting congestion quickly and effectively. But it can’t just be about making things better for car drivers, explains TomTom’s Andy Marchant…
  • Joining old and new in Canada’s Highway 407
    June 17, 2016
    David Arminas visits Canada’s Highway 407 ETR to see how the concession is working and hear about new arrangements for the roadway’s extension. The Toronto region is North America’s eighth largest metropolitan area and its roads become notoriously congested. In 1997 Highway 407, a 68km concrete toll motorway which skirts the northern edge of Toronto, was opened and initially operated by the province and CHIC - a consortium of four leading Ontario-based companies. Finance came from the Ontario Financing Auth
  • Receiving real time passenger information in Finland
    February 3, 2012
    David Crawford sees lively prospects for Finnish innovation