Skip to main content

Innovative road app delivers real time roads conditions

The Alberta Motor Association (AMA), IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues. The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available. Available to both Android and Apple device users, the app is free and can be used to receive and share immediate, real-time ro
March 3, 2015 Read time: 2 mins
RSSThe Alberta Motor Association (AMA), 5897 IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues.

The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available.

Available to both 1812 Android and 493 Apple device users, the app is free and can be used to receive and share immediate, real-time road condition and traffic information for Alberta’s 31,000 kilometres of major roads, in addition to information, such as highway camera feeds and weather that drivers already receive from AMA Road Reports.

Drivers can access real-time updates for road conditions, traffic, drive times, delays and incidents along their route. By driving while the app is active, drivers contribute valuable information about traffic conditions, helping other drivers make better decisions about the route they choose.

“The AMA Road Reporter app gives all Albertans the ability to hear real-time information without distractions,” said Collin Moody, AMA’s chief information officer. “We noticed that about 60 per cent of people visiting our AMA Road Reports website were using a mobile device. We are committed to improving road safety, so while it’s important to give people the information they need to make good driving decisions before they get in the car, we wanted to pay attention to mobile use trends and build a much safer mobile app people could use along their route.”

Bruno Peters, deputy regional director, IBI Group, Canada West, said: “This is a prime example of intelligent transportation technologies contributing to a safer and more efficient driving experience as we look to smart city technologies to help us get more from our highway infrastructure. This is one of the many innovations IBI Group has integrated into our suite of transportation system products as IBI continues to define the cities of tomorrow.”

“GreenOwl continues to build and expand its service offering with partners like AMA and IBI Group,” said Matt Man, CEO of GreenOwl Mobile. “This innovation elevates our product offering and most importantly aligns with our vision to connect drivers on one platform.”

Related Content

  • Cooperative road infrastructures - progress and the future
    February 1, 2012
    Robert Bertini, deputy administrator of the USDOT's Research and Innovative Technology Administration, discusses the research and deployment paths of cooperative road infrastructures. High-level analysis by the US's National Highway Traffic Safety Administration (NHTSA) of the potential of Vehicle-to-Infrastructure/Infrastructure-to-Vehicle (V2I/I2V) and Vehicle-to-Vehicle (V2V) technologies indicates that V2V could in exclusivity address a large proportion of crashes involving unimpaired drivers. In fact,
  • Moovit crowd-sourced public transport app launched in UK
    February 18, 2013
    The Moovit crowd-sourced app for public transport information is now available in beta in the UK, including complete coverage across England, Scotland, and Wales. Already operating in the US, Canada, and Western Europe, Moovit is said to be the first public transport application to harness the power of the crowd, using real-time user-generated information to improve public transport trip planning and navigation. In addition to schedules, trip planning, and step-by-step navigation, Moovit collects and shares
  • PA Turnpike partners with Waze crowdsourced navigation app
    June 1, 2015
    In an effort to make Pennsylvania’s roads safer and more efficient, the PA Turnpike Commission (PTC) entered a data-sharing partnership with Waze, a real-time, crowdsourced navigation app. Designed as a two-way data share of traffic information, the Waze Connected Citizens Program promotes greater efficiency, deeper insights and safer roads. Users of the app – called “Wazers” – along with other drivers and agencies, like the PTC, collaborate to improve the accuracy, timeliness and availability of roadway
  • Ken Leonard talks to ITS International
    August 21, 2014
    Ken Leonard, director of the USDOT’s ITS Joint Program office made time in his schedule during the Helsinki Congress to speak to ITS International. It has been 18 months since Ken Leonard took over as the director of the Intelligent Transportation Systems Joint Program Office at the US Department of Transportation. With 30 years of technical experience behind him, to say he is enjoying the challenge would be to put it mildly: “It is incredibly exciting to be working in intelligent transportation systems, th