Skip to main content

Innovative road app delivers real time roads conditions

The Alberta Motor Association (AMA), IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues. The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available. Available to both Android and Apple device users, the app is free and can be used to receive and share immediate, real-time ro
March 3, 2015 Read time: 2 mins
RSSThe Alberta Motor Association (AMA), 5897 IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues.

The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available.

Available to both 1812 Android and 493 Apple device users, the app is free and can be used to receive and share immediate, real-time road condition and traffic information for Alberta’s 31,000 kilometres of major roads, in addition to information, such as highway camera feeds and weather that drivers already receive from AMA Road Reports.

Drivers can access real-time updates for road conditions, traffic, drive times, delays and incidents along their route. By driving while the app is active, drivers contribute valuable information about traffic conditions, helping other drivers make better decisions about the route they choose.

“The AMA Road Reporter app gives all Albertans the ability to hear real-time information without distractions,” said Collin Moody, AMA’s chief information officer. “We noticed that about 60 per cent of people visiting our AMA Road Reports website were using a mobile device. We are committed to improving road safety, so while it’s important to give people the information they need to make good driving decisions before they get in the car, we wanted to pay attention to mobile use trends and build a much safer mobile app people could use along their route.”

Bruno Peters, deputy regional director, IBI Group, Canada West, said: “This is a prime example of intelligent transportation technologies contributing to a safer and more efficient driving experience as we look to smart city technologies to help us get more from our highway infrastructure. This is one of the many innovations IBI Group has integrated into our suite of transportation system products as IBI continues to define the cities of tomorrow.”

“GreenOwl continues to build and expand its service offering with partners like AMA and IBI Group,” said Matt Man, CEO of GreenOwl Mobile. “This innovation elevates our product offering and most importantly aligns with our vision to connect drivers on one platform.”

For more information on companies in this article

Related Content

  • La Trobe University trials connected motorcycle technology
    June 11, 2025
    Melbourne academics' programme enhances riders’ awareness of hazards
  • Data crunching ‘can prevent cars crashing’
    March 25, 2013
    Having already cut traffic collisions resulting in injuries and deaths by nearly forty per cent in five years by analysing patterns from data it has collected, the city of Edmonton, Canada, is using predictive technologies to increase road safety even more. The city’s Office of Traffic Safety (OTS) has installed as many as 200 digital signs as just one element of an innovative traffic safety program that has dramatically reduced vehicle collisions in the Edmonton region since OTS launched in late 2006. Unde
  • ITS green light for two wheels
    January 19, 2023
    Cycling is increasingly promoted as a healthy and sustainable mode of transport. So, ask Ronald Jorna and Robin Kleine of Mobycon, what role should ITS play in stimulating active travel?
  • Aimsun Online delivers real-time decision support
    May 1, 2015
    TSS-Transport Simulation Systems is an ITS America partner this year at Pittsburgh and will be showcasing the Aimsun Online real-time decision support system for traffic management. Two high-profile traffic management projects using this system as their analytical engine are the award-winning Interstate 15 Integrated Corridor Management System (ICMS) led by the San Diego Association of Governments (SANDAG), and the Grand Lyon Opticities project in France, which offers standardisation for access to data and