Skip to main content

Innovative road app delivers real time roads conditions

The Alberta Motor Association (AMA), IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues. The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available. Available to both Android and Apple device users, the app is free and can be used to receive and share immediate, real-time ro
March 3, 2015 Read time: 2 mins
RSSThe Alberta Motor Association (AMA), 5897 IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues.

The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available.

Available to both 1812 Android and 493 Apple device users, the app is free and can be used to receive and share immediate, real-time road condition and traffic information for Alberta’s 31,000 kilometres of major roads, in addition to information, such as highway camera feeds and weather that drivers already receive from AMA Road Reports.

Drivers can access real-time updates for road conditions, traffic, drive times, delays and incidents along their route. By driving while the app is active, drivers contribute valuable information about traffic conditions, helping other drivers make better decisions about the route they choose.

“The AMA Road Reporter app gives all Albertans the ability to hear real-time information without distractions,” said Collin Moody, AMA’s chief information officer. “We noticed that about 60 per cent of people visiting our AMA Road Reports website were using a mobile device. We are committed to improving road safety, so while it’s important to give people the information they need to make good driving decisions before they get in the car, we wanted to pay attention to mobile use trends and build a much safer mobile app people could use along their route.”

Bruno Peters, deputy regional director, IBI Group, Canada West, said: “This is a prime example of intelligent transportation technologies contributing to a safer and more efficient driving experience as we look to smart city technologies to help us get more from our highway infrastructure. This is one of the many innovations IBI Group has integrated into our suite of transportation system products as IBI continues to define the cities of tomorrow.”

“GreenOwl continues to build and expand its service offering with partners like AMA and IBI Group,” said Matt Man, CEO of GreenOwl Mobile. “This innovation elevates our product offering and most importantly aligns with our vision to connect drivers on one platform.”

For more information on companies in this article

Related Content

  • Here are the ITS America Awards finalists
    December 7, 2021
    The Best of ITS and Best of Mobility on Demand (MOD) finalists have been selected by a distinguished panel and now the winners will be judged LIVE - by you, the attendees!
  • Singapore aims to set MaaS benchmark
    September 26, 2019
    Delegates at this year’s ITS World Congress in Singapore will be able to experience Mobility as a Service for themselves in the form of MobilityX’s Zipster app
  • Truck parking app now includes occupancy data
    June 16, 2015
    Occupancy data for 23 parking spaces on the A9 between Nuremberg and Munich from the Bavarian Traffic Information Agency new truck parking information system (displayed on www.bayerninfo.de) has now been added to PTV Group’s free Truck Parking Europe app. Truck drivers across Europe can use the app to search real time information on parking space occupancy, make informed route decisions and add or edit parking options themselves.
  • Here and CDOT to partner on US RoadX connected vehicle project
    January 12, 2016
    The Colorado Department of Transportation (CDOT) and mapping and location technology specialist Here are to partner in the first cellular network-based connected vehicle alert system in North America.