Skip to main content

Innovative road app delivers real time roads conditions

The Alberta Motor Association (AMA), IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues. The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available. Available to both Android and Apple device users, the app is free and can be used to receive and share immediate, real-time ro
March 3, 2015 Read time: 2 mins
RSSThe Alberta Motor Association (AMA), 5897 IBI Group and GreenOwl Mobile have joined forces to deliver a big leap forward in keeping drivers in Alberta, Canada, informed of traffic issues.

The next generation AMA Road Reporter app allows motorists to share their own reports, adding shared real-time road condition and traffic information to the already useful road condition data available.

Available to both 1812 Android and 493 Apple device users, the app is free and can be used to receive and share immediate, real-time road condition and traffic information for Alberta’s 31,000 kilometres of major roads, in addition to information, such as highway camera feeds and weather that drivers already receive from AMA Road Reports.

Drivers can access real-time updates for road conditions, traffic, drive times, delays and incidents along their route. By driving while the app is active, drivers contribute valuable information about traffic conditions, helping other drivers make better decisions about the route they choose.

“The AMA Road Reporter app gives all Albertans the ability to hear real-time information without distractions,” said Collin Moody, AMA’s chief information officer. “We noticed that about 60 per cent of people visiting our AMA Road Reports website were using a mobile device. We are committed to improving road safety, so while it’s important to give people the information they need to make good driving decisions before they get in the car, we wanted to pay attention to mobile use trends and build a much safer mobile app people could use along their route.”

Bruno Peters, deputy regional director, IBI Group, Canada West, said: “This is a prime example of intelligent transportation technologies contributing to a safer and more efficient driving experience as we look to smart city technologies to help us get more from our highway infrastructure. This is one of the many innovations IBI Group has integrated into our suite of transportation system products as IBI continues to define the cities of tomorrow.”

“GreenOwl continues to build and expand its service offering with partners like AMA and IBI Group,” said Matt Man, CEO of GreenOwl Mobile. “This innovation elevates our product offering and most importantly aligns with our vision to connect drivers on one platform.”

For more information on companies in this article

Related Content

  • Integrate systems to reduce roadside infrastructure
    January 27, 2012
    David Crawford reviews promising current developments. Instrumentation of the road infrastructure has grown to become one of the most dynamic sectors of the ITS industry. Drivers for its deployment include global concerns over the commercial and environmental pressures of traffic congestion, the importance of keeping drivers informed throughout their journeys, and the need to reduce accident rates and promote the safety of all road users, for example by enforcing traffic safety rules.
  • ITS European Congress 2023: ‘It’s about mobility’
    May 15, 2023
    ITS European Congress 2023 in Lisbon will deliberately focus on a broad range of transport modes. Joost Vantomme and Lisa Boch-Andersen from organiser Ertico explain why
  • Acusensus phone-detection units arrive on English roads
    August 1, 2023
    Australian road safety company says trailer units will be positioned on selected highways
  • Car to car communications a step closer
    December 14, 2012
    Vehicle manufacturers have targeted 2015 for the first cars to roll off European assembly lines fitted with operational V2X technology. They and their partners in the Car 2 Car Communications Consortium are confident of meeting the target, reports Jon Masters. Around three years from now vehicles should be appearing in showrooms boasting the capability of communicating with each other. Manufacturers will have started fitting the first proprietary car-to-car driver-aid safety devices and deployment of ‘vehic