Survey highlights fleet operators’ increasing use of mobile technology

A recent survey of fleet managers and decision-makers by GreenRoad, driver performance management service provider, entitled Fleet leaders embracing mobile technology potential, found that fleet managers are leading smartphone adoption and work-related app usage. The survey revealed strong interest in smartphones and mobile devices across the industries surveyed. Sixty-six percent of fleet leaders report that most of their managers now carry smartphones at work. Forty-three percent are using smartphone or
October 11, 2012 Read time: 2 mins
A recent survey of fleet managers and decision-makers by 4495 GreenRoad, driver performance management service provider, entitled Fleet leaders embracing mobile technology potential, found that fleet managers are leading smartphone adoption and work-related app usage.

The survey revealed strong interest in smartphones and mobile devices across the industries surveyed. Sixty-six percent of fleet leaders report that most of their managers now carry smartphones at work. Forty-three percent are using smartphone or mobile apps for fleet management activities, including fleet tracking and increasingly more advanced fleet and driver related services.

Of the fleet leaders surveyed, forty-one per cent expect manager fleet app adoption to continue increasing. Survey respondents said that as more managers receive smartphones and are trained in how to use them in their jobs, the more effective and efficient they will be at managing their fleets.

“We are amazed at how rapidly fleet leaders are turning to their smartphones to get fleet-related work done. We always knew there would be a migration, but this is happening unbelievably fast,” said Tanya Roberts, senior vice president of marketing for GreenRoad.
 
“This tidal wave of smartphone adoption mirrors what’s going on in the broader business landscape. Business managers in every industry are realizing the advantages of having information at their fingertips, and the ease of using a mobile computing platform,” continued Roberts.

GreenRoad expects to see driver adoption increase as more compelling driver-centric apps are brought to market, and as fleets learn about the options.
Networking & Communication Systems Location Based Systems

For more information on companies in this article

Related Content

  • European machine vision industry in positive mood for 2013
    November 16, 2012
    A poll carried out by the European Machine Vision Association (EMVA) reveals that machine vision companies have overall positive business expectations for 2013 business in Europe. In a quick survey conducted by the association in October, 56 per cent of the participants expect their own business to grow above five per cent next year, and another 13.3 per cent think their sales will increase up to five per cent. Only eight per cent of the participants expect their company’s business to decline in 2013. Asked
    Read More
  • Cold efficiency
    July 24, 2012
    Tools to support operational decisions in winter maintenance can remove subjectivity and increase efficiency; Vaisala's Danny Johns talks about latest developments Even the presence of trees at the roadside can have an effect on temperature An effective Road Weather Information System (RWIS) network can save a local road authority or jurisdiction tens of thousands of dollars or Euros'-worth of labour and consumables in a single night. Get those winter maintenance operations right over just three or four nig
    Read More
  • Pricing practise for HOT lane operation
    May 11, 2017
    Timothy Compston weighs up the critical elements that keep the wheels of dynamic pricing schemes turning in today's high-occupancy toll (HOT) lanes. In the drive towards smarter tolling it is perhaps not surprising that sophisticated pricing algorithms are being rolled out to better reflect supply and demand on the roadway. This is the case with high-occupancy toll (HOT) lanes which a growing number of DoTs are seeing as a way of smoothing the operation of their existing, and planned, freeway infrastructure
    Read More
  • Asecap debates the future of tolling
    August 23, 2016
    Colin Sowman reports form Asecap’s Study & Information Days event in Madrid. At Asecap’s (the Association of European Toll Road Operators) recent Study and Information Days event there was no doubt about the subject at the top of the agenda: the European Union Directive 23/2014/EU. This will introduce fundamental changes to the concession model under which Asecap members operate more than 50,000km of tolled highways and, in response, it has compiled a report entitled Proposal for a Sustainable Concession Mo
    Read More

Highlighted Content