Following his keynote presentation at the 2016 ITS World Congress in Melbourne, ITS International caught up with Esri founder Jack Dangermond.    
     
It is getting close to half a century ago that Jack Dangermond and his wife Laura founded the Environmental Research Systems Institute – known today as 
     
“The concept of GIS began in the 1960s with Dr Roger Tomlinson’s pioneering work to initiate and direct the development of the ‘Canada Geographic Information System’ – most people identify this as the first use of the phrase ‘GIS’.”
     
Simultaneously, in 1964 at Northwestern University in Illinois, Howard Fisher was creating one of the first computer mapping software programs, known as Symap. A year later, he established the Harvard Laboratory for Computer Graphics and Spatial Analysis. The Lab attracted talented geographers, planners, computer scientists and others from many fields who invented and synthesised some of the modern concepts that underpin computer mapping and spatial analysis.
     
“I worked for a few years at the Lab while pursuing my graduate degree at Harvard and it was then I began to grasp the power of what we now call GIS. The notion of mapping with computers was still pretty awkward but nevertheless, some of the early concepts of GIS were already emerging. I found this early technology to be exciting and decided to immerse myself in this new field by starting Esri and applying these ideas to real-world problem solving.”
     
So, in 1969, Dangermond and his wife Laura, founded the Environmental Research Systems Institute (Esri).
     
“From the beginning, we recognised that what was (and still is) interesting about GIS is that it can be applied broadly to many applications. We realised this could be done by organising data into maps and layers that can be combined and integrated to address a wide array of questions and issues.
“The modelling potential was there from the beginning but, as I said    earlier, the technology was primitive. Even then, we had begun to    realise that all types of geographic information could be put into the    computer as overlays to analyse complex problems.
     
The    experience we gained from our early projects prompted us to develop    many of the methods now in use. These results generated an interest in    our software tools and workflows that are now a standard part of a  GIS.” 
In 1981, the company released its first commercial GIS product known as  Arc/Info and it was that technology which started Esri’s evolution into a  software company. How far, beyond any expectations, has this technology  been employed?
 
     
“Our  initial product enabled each user to apply our software and methods to  create their own digital map layers and do GISrelated applications much  as we had been doing in our consulting practice. Over time, our users  not only created data and did their own projects, they also began to  share and collaborate with each other. We started to envision that,  collectively, our users’ work could form a continuous, overlapping and  interoperable GIS database for the world—about virtually all subjects.
     
“With  this vision, GIS users - and ultimately humanity – would be able to  access and leverage this powerful system to address practically any kind  of issue or problem. This vision not only transformed our organisation  but also launched a whole new GIS industry. Looking back, we realised  that we were engaged with other contributors in creating a whole new  approach for understanding through the use of GIS.”
     
Today,  this vision is rapidly becoming a reality, enabled by cloud computing  and the Internet. Dangermond says there are now literally hundreds of  thousands of organisations sharing their work with billions of GIS maps  being created and used every day.
     
“These  maps not only tell stories, they can be overlaid, combined and analysed  to help us understand patterns and relationships about everything in  the world.
“Today, we are  starting to see where organisations  everywhere are  applying GIS  technology to address problems at all  scales. It is  becoming a kind of  nervous system for the planet, in  which we are  increasingly measuring  everything that moves and changes,  feeding it  into the collective GIS of  the World that is being used for   understanding, decision making and  connecting. Geography, the science   of our world, is the basis of this  platform, combining all disciplines   (the‘-ologies’ such as biology,  sociology, geology, climatology and so   on) together, increasingly in  real-time. This system is becoming a   platform for all human behaviour  and will ultimately play a major role   in the evolution of the planet. 
 
“The   application of GIS to transportation is a big part of this.” What  are   your thoughts, hopes and fears for the future of urban and rural    transport?
 
“We are actually hopeful that as humans, we can take new, more balanced approaches by applying GIS. As in most other fields, we need to tackle our transportation issues in a holistic fashion, looking at how we go from designing and implementing transportation systems from a narrow perspective to one in which we are more balanced and broad with our considerations and visions. GIS provides us the capacity and tools to address our needs more holistically.
“I am encouraged by the changing travel patterns, as more and more people elect to find alternatives to dedicated car ownership, and the creativity of newly emerging travel options such as autonomous vehicles and already, as individuals, we all are using routing to help us navigate. Globally, logistics companies are applying GIS to their transportation management, saving probably close to 25% on their shipping costs – on roads and rails, by ship and air – even in their warehouses and facilities. That’s also 25% less fuel, road wear, exhaust, time and so on – and this is already happening and continues to grow.”
Regarding future   trends, be they autonomous vehicles, optimising   logistics and delivery,   cleaner vehicle emissions or monitoring and   tracking networks with   up-to-the-minute sensor readings and so on, he   says:
     
 “These obviously    require a geospatial framework for us to manage  our shared    transportation resources and GIS will provide the platform  for these  new   transportation systems. We will engage GIS in much  deeper ways  than we   might have ever imagined – forecasting population  growth to  support   transportation planning, real-time Internet of  Things (IoT)  connections   to sensors, traffic information, flow,  capacity and  routing, road   maintenance, multi-modal transportation,  etc.” 
 
He   sees one of the  key challenges as finding the resources to build    effective public  transport systems that will support urban  environments,   while also  supporting new technologies to make cars  cleaner and safer   and to  encourage diversity in travel options.  Planning and designing   these  new systems in a more balanced and  environmentally conscious way   is  another challenge. “The idea that  these goals, needs and    considerations are mutually exclusive is no  longer the default point of    view,” he adds.
     
What impact can these transport systems have on the environment and how can this be mitigated?
     
“Perhaps     most obvious, we must limit our use of fossil fuels. We have  probably    passed the worst point in terms of consequence to our urban  areas of   our  past transportation choices. I think there is a  universal   recognition  that we have to do better for the future, and  designing   effective and  environmentally responsible transportation  systems will   need to lead  this effort. As I’ve indicated, GIS will  provide a key   platform for  doing this.
“As   cities do a  better job of supporting more sustainable travel patterns   they become  more liveable - creative transportation and land use   management are  essential for sustainability.”
     
If you were dictating tomorrow’s transport systems what would they look like?
     
“In    the past, transportation systems were usually designed independently   of  other city functions and services. This approach dictated urban   forms,  leaving each community to rebalance those systems after the fact   to  integrate them into more healthy urban environments. Communities   need to  find ways for government and citizens to collaborate more   effectively  and to plan more holistically for new transportation   solutions. We think  GIS is the way to begin doing this now. For   example, at Esri we are  learning to ‘Think Green’ and encouraging our users to do the same.
     
“This    is about using Green Infrastructure as a framework for sustainable    growth – balancing the development of modern and efficient    transportation systems - as well as other ‘grey infrastructure’ - with    natural environments; activities that are critical to building vibrant    and sustainable communities. 
     
With a green infrastructure strategy,    communities work to preserve and connect open spaces, watersheds,    wildlife habitats, parks and other critical landscapes along with the    built environment, including modern transportation systems and    utilities.”
     
Another of the    company’s strategic initiatives centres on transparency and community    engagement which have always been key hallmarks of smarter  communities.   Many of these communities are beginning to create GIS  hubs of  innovation  for supporting and expanding their community  engagement.  “These GIS  hubs connect people with information and tools  to make  better decisions  that improve the quality of life. At Esri,  we’ve  partnered with  governments for decades, fusing people and  processes  with the GIS  technology they need to build smarter  communities. We  think this is the  next strategic step for our users.”
     
With today’s computer modelling technology, can we see that future and detect the shortcomings and the opportunities?
“I    think so, yes! GIS is about understanding and insights. It is    evolving   rapidly and creating a whole new framework and process for      understanding. With the simplification of GIS and its deployment to      virtually all citizens and interested parties plus the integration of      realtime (IoT) information, GIS promises to become a platform  relevant     to almost every form of human endeavour - a nervous system  for the     planet if you like. Such a system is not only possible, but  in many  ways    we believe it’s inevitable.”
     
Why?
“GIS     integrates data about everything and at the same time is a  platform    for  intuitively understanding this data. For scientists,  this GIS    nervous  system is profound as it will provide a framework  for advancing     scientific understanding, integrating and analysing  all types of    spatial  knowledge (the ‘-ologies) – to better  understand our world.
            
“For     people everywhere, it will provide a platform for understanding   what’s   going on locally and globally, a way to comprehend the   complexity of  our  world and to address and communicate the issues we   face using the   common language of mapping.
     
“As     I indicated earlier, the capability to apply GIS to address our     transportation needs more holistically is a critical aspect of this.”     Are authorities considering the longer-term consequences of the     decisions they are making today and how could they make better informed     decisions?
     
“Every day,   we   see examples of this forward-thinking gaining traction. Sure, some     [authorities] are in denial about this and we need people to take     action.
     
“Looking to the     future, our world will increasingly be challenged with expanding     population, loss of nature, environmental pollution and how to move     people and goods – as well as the increasing dilemma of climate change     and sustainability. To address these challenges, it’s going to take  our    best people, the most effective methodologies and technologies,  our   best  thinkers, designers and scientists of many types to  collaborate to    create a sustainable future collaborating to create a  sustainable    future.
     
“Our  view is that   GIS and GIS  professionals will play an increasingly  important role in   how we address  our challenges. My belief is that  GIS not only helps us   increase our  understanding but also provides a  platform for   decision-making and  collaboration—a platform for  collective   problem-solving.
     
“Richard     Saul Wurman once said, ‘Understanding precedes action’. The evidence     suggests that we need to urgently take steps to create a more     sustainable future. My hope is that by using GIS, we can make better     decisions and take them to action.”
    
        
        
        
        



