Here Technologies: location data sharing needs fundamental rethink

76% of 8,000 individuals surveyed across eight countries feel stressed or vulnerable about sharing their location data, according to a new study by Here Technologies (Here). The report highlighted concerns that companies are abusing public trust in how they gather and use location data, which it claims will mean a fundamental rethink is necessary to help consumers embrace new services such as autonomous cars. The respondents stated that insufficient controls for management of personal data along with
March 7, 2018 Read time: 2 mins

76% of 8,000 individuals surveyed across eight countries feel stressed or vulnerable about sharing their location data, according to a new study by 7643 Here Technologies (Here). The report highlighted concerns that companies are abusing public trust in how they gather and use location data, which it claims will mean a fundamental rethink is necessary to help consumers embrace new services such as autonomous cars.

The respondents stated that insufficient controls for management of personal data along with a lack of transparency on the part of data collectors are the main reasons behind this feeling. It was conducted on people in Australia, Brazil, France, Germany, Japan, the Netherlands, the UK and the US.

Additionally, 20% of participants believe that they have full control over their location data, with 44% sharing location data with apps and service providers unintentionally despite trying to restrict access.

Here’s report showed that consumer trust could be won through increased transparency and control over how location data is collected and used. 70% stated that they would grant access to a data collector if they knew why their location was needed and that it was protected. A similar amount said they would also allow access if they could more easily change their settings, withdraw access and delete their history.

Most respondents expressed openness to utilising new technologies to help people manage their data. 63% specified that they would use a privacy service to manage their privacy settings based on their preferences on any device that they use. 51% said they would trust private data management needs to an artificial intelligence bot.

Greater car safety ranked the highest for benefits gained by sharing their location data with 73% who confirmed that they would be likely to share their location data.

For future scenarios, 72% of consumers would be willing to share their location data for an autonomous car to find the most efficient routes.

More findings and a full copy of the study is available %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external here Here PDF link false https://www.here.com/file/27196/download false false%>.

Classification & Data Collection

For more information on companies in this article

Related Content

  • Gemalto, Powa and Verifone confirmed for CARTES SECURE CONNEXIONS 2014
    July 9, 2014
    The 29th CARTES SECURE CONNEXIONS event theme is ‘Users on the move’, said exhibition director Isabelle Alfano. Speaking at the press launch of CARTES SECURE CONNEXIONS 2014 in Paris, Alfano announced that more than 20,000 visitors and nearly 450 exhibitors are expected from 140 countries. The three-day event from 4 to 6 November is the most important in the industry, bringing together the biggest range of solutions worldwide in terms of payment, identification and mobility. DataCard, American Express, Gema
    Read More
  • Gemalto, Powa and Verifone confirmed for CARTES SECURE CONNEXIONS 2014
    July 9, 2014
    The 29th CARTES SECURE CONNEXIONS event theme is ‘Users on the move’, said exhibition director Isabelle Alfano. Speaking at the press launch of CARTES SECURE CONNEXIONS 2014 in Paris, Alfano announced that more than 20,000 visitors and nearly 450 exhibitors are expected from 140 countries. The three-day event from 4 to 6 November is the most important in the industry, bringing together the biggest range of solutions worldwide in terms of payment, identification and mobility. DataCard, American Express, Gema
    Read More
  • EC promotes ''against lock-in'' approach on ITS standards
    August 2, 2013
    According to the European Commission (EC), open standards for intelligent transportation systems (ITS) would save the public sector €1 billion a year US$1.5 billion a year, citing Urban Traffic Management and Control (UTMC) as one of the standards being developed in the transport domain. Launched in 1997, the UTMC programme was the UK Department for Transport (DfT) main initiative for the development of a more open approach to ITS in urban areas. UTMC systems are designed to allow the different application
    Read More
  • First release of C-ITS Security Certificate Policy now available
    June 26, 2017
    Following the C-ITS Platform Plenary Meeting on 14 June, the first release of the European C-ITS Certificate Policy has been agreed upon by all involved stakeholders and is now available.
    Read More

Highlighted Content