Here Technologies: location data sharing needs fundamental rethink

76% of 8,000 individuals surveyed across eight countries feel stressed or vulnerable about sharing their location data, according to a new study by Here Technologies (Here). The report highlighted concerns that companies are abusing public trust in how they gather and use location data, which it claims will mean a fundamental rethink is necessary to help consumers embrace new services such as autonomous cars. The respondents stated that insufficient controls for management of personal data along with
March 7, 2018 Read time: 2 mins

76% of 8,000 individuals surveyed across eight countries feel stressed or vulnerable about sharing their location data, according to a new study by 7643 Here Technologies (Here). The report highlighted concerns that companies are abusing public trust in how they gather and use location data, which it claims will mean a fundamental rethink is necessary to help consumers embrace new services such as autonomous cars.

The respondents stated that insufficient controls for management of personal data along with a lack of transparency on the part of data collectors are the main reasons behind this feeling. It was conducted on people in Australia, Brazil, France, Germany, Japan, the Netherlands, the UK and the US.

Additionally, 20% of participants believe that they have full control over their location data, with 44% sharing location data with apps and service providers unintentionally despite trying to restrict access.

Here’s report showed that consumer trust could be won through increased transparency and control over how location data is collected and used. 70% stated that they would grant access to a data collector if they knew why their location was needed and that it was protected. A similar amount said they would also allow access if they could more easily change their settings, withdraw access and delete their history.

Most respondents expressed openness to utilising new technologies to help people manage their data. 63% specified that they would use a privacy service to manage their privacy settings based on their preferences on any device that they use. 51% said they would trust private data management needs to an artificial intelligence bot.

Greater car safety ranked the highest for benefits gained by sharing their location data with 73% who confirmed that they would be likely to share their location data.

For future scenarios, 72% of consumers would be willing to share their location data for an autonomous car to find the most efficient routes.

More findings and a full copy of the study is available %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external here Here PDF link false https://www.here.com/file/27196/download false false%>.

Classification & Data Collection

Related Content

  • February 14, 2018
    SwRI sponsors ITS America with $1,000 student essay competition
    Southwest Research Institute (SwRI) is inviting U.S. students to take part in an essay competition to share their visions for the future of transportation with a $1,000 (£720) prize and a trip to ITS America 2018, in Detroit, from the 4-7 June. It is aimed at providing students an opportunity to apply their knowledge in a thought-provoking manner. The topic, ‘How do you envision disruptive consumer technology will affect transportation systems over the next 10 years?’ is open to transportation, engineering
    Read More
  • December 19, 2018
    Here Technologies’ platform helps Motion Auto deliver insurance policies
    Here Technologies’ location platform is being used by Motion Auto to deliver user-based insurance policies to its customers. The platform will provide the insurer with information on speed limits and rules of the road as well as measurements of the road surface condition and variable data such as traffic conditions. Daniel Weisman, co-founder of Motion Auto, says Here will help the company understand the behaviour of customers and their relationships to routes, road conditions and traffic. Here’s ma
    Read More
  • February 28, 2014
    Compass4D workshop
    The next Compass4D combined workshop and showcase event on the real deployment of ITS takes place at the Automotive Campus in Helmond in the Netherlands on 4 April. The workshop will discuss the actions needed to deploy ITS: What cities should do and what they expect from the industry; The role of European, national and local authorities; and the appropriate business models to guarantee a successful C-ITS deployment. The workshop will also show some of the ITS services for safer and cleaner transport in
    Read More
  • April 20, 2018
    Berg Insight: free floating car sharing served 5.6m members 2017
    Free floating car sharing services utilised 40,000 vehicles and served 5.6 million members in 2017, according to a report released by Swedish internet of things firm Berg Insight. The study also forecasted that membership of the service will reach 14.3 million using around 102,000 vehicles by the end of 2022. This service allows members to pick up and drop-off cars anywhere within a designated area where parking is allowed. Users can access available cars without prior booking or be required to schedule
    Read More

Highlighted Content