Go-Ahead uses Dovu’s blockchain tech to augment customer data

UK train and bus company Go-Ahead is to use Dovu’s blockchain-driven reward platform to gain more data on its passengers. The scheme will be rolled out initially on Go-Ahead’s Thameslink and Southern Rail train services and offers passengers using the Dovu platform the chance to earn cryptocurrency when they share their travel information. This will be used to help them make changes to their travel behaviour, the companies say. Among other things, Dovu aims to encourage the use and sharing of tran
February 7, 2019 Read time: 2 mins

UK train and bus company Go-Ahead is to use Dovu’s blockchain-driven reward platform to gain more data on its passengers.

The scheme will be rolled out initially on Go-Ahead’s Thameslink and 4271 Southern Rail train services and offers passengers using the Dovu platform the chance to earn cryptocurrency when they share their travel information.

This will be used to help them make changes to their travel behaviour, the companies say. 

Among other things, Dovu aims to %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external encourage false http://www.itsinternational.com/categories/classification-data-collection/features/blockchain-the-next-big-thing-for-its-really/ false false%> the use and sharing of transport resources.

“Data is the oil of the new economy and transport users are being incentivised to share their data in a responsible way,” insists Krasina Mileva, Dovu co-founder.

“Improving and rewarding customer loyalty and behaviour should be an essential part of what we do,” says David Gornall, innovation lead, Govia Thameslink Railway.

Mileva says the move will produce actionable data that can boost efficiencies and improve services.

The companies got together following the eight-week Billion Journey %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external Project false https://billionjourneyproject.com/ false false%>, an accelerator programme for start-ups, which is funded by Go-Ahead.

Go-Ahead says it will work with seven more companies from the project. These include Axon Vibe, a smart journey planning service that provides personalised real-time transport updates, and Citi Logik, an information service which tells passengers how busy their services are likely to be both before and after their boarding.

Classification & Data Collection

For more information on companies in this article

Related Content

  • Italy to stage COMPASS finale
    November 29, 2013
    ITS Italy will host the final event of the European COMPASS (Optimised CO-Modal PASSenger Transport for reducing carbon emissions) project. The 25-month project examined how social, economical, environmental and technological changes will affect transport and derived the key challenges for future policy and planning. Its results will be delivered at the final conference on 13 November in Rome and will include recommendations on improving data collection in passenger transport. The draft programme c
    Read More
  • Verra Mobility to provide toll services in France
    September 9, 2019
    US-based Verra Mobility has partnered with motorway operator APRR to provide toll management services in France. David Roberts, CEO of Verra, says: "Initially, we will be focusing on providing toll services to our rental car company partners throughout France.” The partnership will allow Verra to expand to other countries to make travel in Europe more connected, Roberts adds. Vera intends to develop products for fleets that allow drivers to use electronic toll lanes without having to slow down or stop
    Read More
  • Intelight pushes touc screen interface for its X2 controller at ITS America
    April 23, 2013
    Intelight remains focused on its ATC compliant X2 controller at this year’s show, reminding conference goers that it features a color touch screen interface that allows for third-party applications to run in tandem with traffic applications without interference.
    Read More
  • EVgo utilises Autocharge technology in North America
    April 23, 2019
    EVgo has deployed Autocharge technology in North America in a bid to allow customers to charge electric vehicles (EVs) without using apps or credit cards. Autocharge instantly recognises the EV and begins charging automatically, the company says. It is being launched on EVgo’s dedicated Maven Gig network – which offers rental cars for drivers who need a car to work for ride-share and delivery services. The technology will be rolled out across the US by the end of 2019 to all EVgo account holders with a
    Read More

Highlighted Content