Go-Ahead uses Dovu’s blockchain tech to augment customer data

UK train and bus company Go-Ahead is to use Dovu’s blockchain-driven reward platform to gain more data on its passengers. The scheme will be rolled out initially on Go-Ahead’s Thameslink and Southern Rail train services and offers passengers using the Dovu platform the chance to earn cryptocurrency when they share their travel information. This will be used to help them make changes to their travel behaviour, the companies say. Among other things, Dovu aims to encourage the use and sharing of tran
February 7, 2019 Read time: 2 mins

UK train and bus company Go-Ahead is to use Dovu’s blockchain-driven reward platform to gain more data on its passengers.

The scheme will be rolled out initially on Go-Ahead’s Thameslink and 4271 Southern Rail train services and offers passengers using the Dovu platform the chance to earn cryptocurrency when they share their travel information.

This will be used to help them make changes to their travel behaviour, the companies say. 

Among other things, Dovu aims to %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external encourage false http://www.itsinternational.com/categories/classification-data-collection/features/blockchain-the-next-big-thing-for-its-really/ false false%> the use and sharing of transport resources.

“Data is the oil of the new economy and transport users are being incentivised to share their data in a responsible way,” insists Krasina Mileva, Dovu co-founder.

“Improving and rewarding customer loyalty and behaviour should be an essential part of what we do,” says David Gornall, innovation lead, Govia Thameslink Railway.

Mileva says the move will produce actionable data that can boost efficiencies and improve services.

The companies got together following the eight-week Billion Journey %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external Project false https://billionjourneyproject.com/ false false%>, an accelerator programme for start-ups, which is funded by Go-Ahead.

Go-Ahead says it will work with seven more companies from the project. These include Axon Vibe, a smart journey planning service that provides personalised real-time transport updates, and Citi Logik, an information service which tells passengers how busy their services are likely to be both before and after their boarding.

Classification & Data Collection

For more information on companies in this article

Related Content

  • EVs providing power to Portuguese island
    June 17, 2019
    Electric vehicles (EVs) are being used to power people’s homes on an island in the Atlantic Ocean. Part of Portugal’s Madeira archipelago, Porto Santo is using solar-powered EVs, according to a BBC report. They are charged during the day, with unused energy returned to the grid at night. The Portuguese island is not the only part of the world seeking to harness the potential of solar energy for EVs. In India, Bharat Heavy Electricals is setting up a network of solar-based electric vehicle
    Read More
  • TRL and TomTom announce partnership on Congestion Index
    October 23, 2012
    TRL and TomTom have announced here at the ITS World Congress that they have launched a new partnership to offer more detailed analyses of the results published in TomTom’s quarterly Congestion Index which covers major metropolitan areas in Europe and North America. The partners say the collaboration will see the Congestion Index being put to practical use in solving local congestion issues. TRL traffic consultants are able to work with detailed TomTom data to produce customised analysis which meets the need
    Read More
  • CVMA: Quebec's ZEV plan may create unintended consequences
    January 2, 2018
    The Canadian Vehicle Manufacturers Association’s (CVMA’s) president Mark Nantais has stated that Quebec’s Zero Emission Vehicle (ZEV) regulations “may result in unintended consequences for consumers, automobile dealers, industry and ultimately, Quebec's economy,” in response to the new strategy introduced by the province’s government. The standard aims to increase the number of ZEVs in the region and to reduce greenhouse gas and other pollutant emissions. It will come into effect on the 11 January 2018.
    Read More
  • ITS European congress papers deadline extended
    January 8, 2014
    The deadline for paper and special interest session proposal submissions for the ITS European Congress and Exhibition in Helsinki has been extended to midnight on 14 January. We have already received many valuable submissions and we thank you for your contributions. Papers and special interest session proposals should be submitted through the submission portal, which also provides the submission guidelines. For further details on the congress and exhibition, visit the Congress website.
    Read More

Highlighted Content