Skip to main content

BlackBerry invests in CerebrumX Lab AI deep learning for vehicle data

Firm says it will develop embedded in-car synthetic sensors to collect information
By Adam Hill April 12, 2023 Read time: 2 mins
Edge processing reduces need for 'cumbersome and costly' cloud computing (© Suwin Puengsamrong | Dreamstime.com)

BlackBerry has invested in connected vehicle data provider CerebrumX Lab.

CerebrumX says the money "will help it ramp up the delivery of new data-driven, in-vehicle products and services" for carmakers.

The company has an AI-based augmented deep learning platform (ADLP) that it says has been deployed on more than 45 million trips and captured more than 100 million miles of data.

With the new funding and by integrating with BlackBerry's cloud-connected, automotive AI platform - Ivy - CerebrumX will develop embedded in-car synthetic sensors to collect consented data and perform data processing at the edge.

This will allow fleets to monitor operations in real time while reducing total cost of ownership, as well as giving insurance providers the chance to offer personalised insurance plans based on active driver behaviour analysis.

Smart mobility solution providers will also be able to "offer optimised services based on individual vehicle data". 

As part of the investment, Vito Giallorenzo, general manager of Ivy and head of corporate development at BlackBerry, will join CerebrumX’s advisory board.

“CerebrumX has built a powerful and impressive data management platform, capable of sifting through millions of connected vehicles to enable smarter, data-driven business decisions," Giallorenzo says. 

Edge processing will avoid the need for "cumbersome and costly cloud computing resources", he adds.

CerebrumX is the fourth company that BlackBerry has invested in via its BlackBerry Ivy Innovation Fund.

For more information on companies in this article

Related Content

  • Iteris to deliver BSP system in $6.8m deal 
    January 20, 2022
    Iteris will use its asset management service for intersections and arterials
  • Asecap prepares for ‘interoperability on steroids’
    March 31, 2023
    The gathering of Europe’s toll professionals offers a chance for views to be exchanged by senior people on a number of big issues: and there’s currently an awful lot to think about, reports Geoff Hadwick
  • Senior Iteris appointment
    July 13, 2012
    Tom Blair, an experienced software industry leader, has joined Iteris and assumed the new position of senior vice president of Iteris’s recently established iPerform group. The group was established in 2011 to focus on the development and deployment of software-based performance measurement and information management solutions. It was expanded with the acquisition of Berkeley Transportation Systems in October 2011, and has since made several key management appointments.
  • Solar-powered traffic detection improves communication
    January 31, 2012
    Pete Goldin reports on a new wireless, solar-powered traffic detection system being used by Caltrans District 12. As more and more traffic data is necessary to satisfy the needs of traffic management centres and traveller information systems, and as traffic detection technology becomes more ubiquitous, transportation authorities are pressured to find more economical ways of expanding their detection systems. Caltrans District 12 is leading this push by deploying the latest detection system from Case Global