Skip to main content

BlackBerry invests in CerebrumX Lab AI deep learning for vehicle data

Firm says it will develop embedded in-car synthetic sensors to collect information
By Adam Hill April 12, 2023 Read time: 2 mins
Edge processing reduces need for 'cumbersome and costly' cloud computing (© Suwin Puengsamrong | Dreamstime.com)

BlackBerry has invested in connected vehicle data provider CerebrumX Lab.

CerebrumX says the money "will help it ramp up the delivery of new data-driven, in-vehicle products and services" for carmakers.

The company has an AI-based augmented deep learning platform (ADLP) that it says has been deployed on more than 45 million trips and captured more than 100 million miles of data.

With the new funding and by integrating with BlackBerry's cloud-connected, automotive AI platform - Ivy - CerebrumX will develop embedded in-car synthetic sensors to collect consented data and perform data processing at the edge.

This will allow fleets to monitor operations in real time while reducing total cost of ownership, as well as giving insurance providers the chance to offer personalised insurance plans based on active driver behaviour analysis.

Smart mobility solution providers will also be able to "offer optimised services based on individual vehicle data". 

As part of the investment, Vito Giallorenzo, general manager of Ivy and head of corporate development at BlackBerry, will join CerebrumX’s advisory board.

“CerebrumX has built a powerful and impressive data management platform, capable of sifting through millions of connected vehicles to enable smarter, data-driven business decisions," Giallorenzo says. 

Edge processing will avoid the need for "cumbersome and costly cloud computing resources", he adds.

CerebrumX is the fourth company that BlackBerry has invested in via its BlackBerry Ivy Innovation Fund.

For more information on companies in this article

Related Content

  • Iteris to unveil expanded product portfolio
    July 25, 2025

    As a premier sponsor of ITS World Congress 2025, Iteris will showcase its latest innovations in smart mobility, with a focus on pedestrian safety, AI-powered detection, connected vehicle technologies, and a strategic addition to its product portfolio.

  • CurbFlow unveils ‘Waze for parking’
    September 18, 2020
    Solution to find clear spaces for loading and unloading is being trialled in two US cities
  • Parkeon showcases digital pathway technology.
    October 9, 2017
    Parkeon Transportation showcased its digital pathway technology at the Coach & Bus UK (NEC), 4 -5 October, to optimise public transport operator efficiency and help deliver the industry's vision of frictionless travel across the board by 2022. Gavin Trimnell, Parkeon's Head of Sales and Marketing, said: "We're now working on new architectures that will make ticket retailing truly seamless for end users through fully integrated platforms capable of bundling apps, payment options and automatic ‘best-fare'
  • Future of tolling: the priorities
    January 14, 2020
    In the final part of his investigation into the future of tolling technology, Josef Czako of Moving Forward Consulting asks what industry figures see as the priorities going forward…