Skip to main content

BlackBerry invests in CerebrumX Lab AI deep learning for vehicle data

Firm says it will develop embedded in-car synthetic sensors to collect information
By Adam Hill April 12, 2023 Read time: 2 mins
Edge processing reduces need for 'cumbersome and costly' cloud computing (© Suwin Puengsamrong | Dreamstime.com)

BlackBerry has invested in connected vehicle data provider CerebrumX Lab.

CerebrumX says the money "will help it ramp up the delivery of new data-driven, in-vehicle products and services" for carmakers.

The company has an AI-based augmented deep learning platform (ADLP) that it says has been deployed on more than 45 million trips and captured more than 100 million miles of data.

With the new funding and by integrating with BlackBerry's cloud-connected, automotive AI platform - Ivy - CerebrumX will develop embedded in-car synthetic sensors to collect consented data and perform data processing at the edge.

This will allow fleets to monitor operations in real time while reducing total cost of ownership, as well as giving insurance providers the chance to offer personalised insurance plans based on active driver behaviour analysis.

Smart mobility solution providers will also be able to "offer optimised services based on individual vehicle data". 

As part of the investment, Vito Giallorenzo, general manager of Ivy and head of corporate development at BlackBerry, will join CerebrumX’s advisory board.

“CerebrumX has built a powerful and impressive data management platform, capable of sifting through millions of connected vehicles to enable smarter, data-driven business decisions," Giallorenzo says. 

Edge processing will avoid the need for "cumbersome and costly cloud computing resources", he adds.

CerebrumX is the fourth company that BlackBerry has invested in via its BlackBerry Ivy Innovation Fund.

For more information on companies in this article

Related Content

  • Verizon brings MEC to Denver and Seattle
    January 4, 2021
    Harman is using the MEC platform to support 5G C-V2X computing capabilities
  • AI traffic management from Hayden
    March 29, 2022
    US-based Hayden AI is showcasing its traffic management platform that is designed to cut traffic congestion and improve the reliability of public transport.
  • ITS in Taiwan
    January 20, 2012
    In June, ITS Taiwan will host the 11th ITS Asia Pacific Forum and Exhibition. Dr. Bert J. Lim, president of the World Economics Society and a member of the local organising committee, provides an insight to ITS development in the country. Many of the thought-provoking issues he raises could be applied equally to most countries around the world. Governments need to assume a far greater leadership role, not just in ITS R&D, but also ITS deployment. In the case of Taiwan, it is time for the Ministry of Transpo
  • ITS in Taiwan
    February 6, 2012
    In June, ITS Taiwan will host the 11th ITS Asia Pacific Forum and Exhibition. Dr. Bert J. Lim, president of the World Economics Society and a member of the local organising committee, provides an insight to ITS development in the country. Many of the thought-provoking issues he raises could be applied equally to most countries around the world