Skip to main content

BlackBerry invests in CerebrumX Lab AI deep learning for vehicle data

Firm says it will develop embedded in-car synthetic sensors to collect information
By Adam Hill April 12, 2023 Read time: 2 mins
Edge processing reduces need for 'cumbersome and costly' cloud computing (© Suwin Puengsamrong | Dreamstime.com)

BlackBerry has invested in connected vehicle data provider CerebrumX Lab.

CerebrumX says the money "will help it ramp up the delivery of new data-driven, in-vehicle products and services" for carmakers.

The company has an AI-based augmented deep learning platform (ADLP) that it says has been deployed on more than 45 million trips and captured more than 100 million miles of data.

With the new funding and by integrating with BlackBerry's cloud-connected, automotive AI platform - Ivy - CerebrumX will develop embedded in-car synthetic sensors to collect consented data and perform data processing at the edge.

This will allow fleets to monitor operations in real time while reducing total cost of ownership, as well as giving insurance providers the chance to offer personalised insurance plans based on active driver behaviour analysis.

Smart mobility solution providers will also be able to "offer optimised services based on individual vehicle data". 

As part of the investment, Vito Giallorenzo, general manager of Ivy and head of corporate development at BlackBerry, will join CerebrumX’s advisory board.

“CerebrumX has built a powerful and impressive data management platform, capable of sifting through millions of connected vehicles to enable smarter, data-driven business decisions," Giallorenzo says. 

Edge processing will avoid the need for "cumbersome and costly cloud computing resources", he adds.

CerebrumX is the fourth company that BlackBerry has invested in via its BlackBerry Ivy Innovation Fund.

For more information on companies in this article

Related Content

  • AV/ridesharing mix wins major auto investment
    May 5, 2016
    The US has a new trend in personal mobility and David Crawford takes a closer look. US automaker General Motors and ridesharer Lyft’s announcement of a strategic partnership aimed at delivering, over time, an integrated network of on-demand autonomous as well as conventional vehicles has taken the nation’s car industry from traditional manufacturing to new arenas.
  • Swarco: ‘Everyone’s running after buzzwords’
    April 1, 2019
    The ITS world finds itself in a time of great change. Swarco’s Michael Schuch talks to Adam Hill about connectivity, the increasing importance of the end user – and why you shouldn’t leave your core business behind
  • Iteris gets $9.6m green light in Orange County
    April 18, 2024
    Signal timing design, operations & maintenance are on agenda in US state of California
  • Maintaining momentum: learning lessons from the London Olympics
    November 15, 2013
    Japan will not only host this year’s ITS World Congress but has been selected for the 2020 Olympics. So what can Japan, and indeed Brazil, learn from the traffic management for London 2012 - Geoff Hadwick finds out. It was a key moment when Olympic boss Jacques Rogge signed off London 2012, calling the Games “happy and glorious.” Scarred by the logistical disaster of Atlanta 1996 and the last-minute building panic for Athens 2008, Rogge clearly thought London 2012 was an object lesson in how to plan and