Skip to main content

India's 'spiritual capital' chosen for sustainable mobility challenge

Varanasi - along with Detroit and Venice - is part of Toyota Mobility Foundation's scheme
By Adam Hill May 29, 2024 Read time: 3 mins
Peak-hour traffic in Varanasi's narrow streets (© Money Sharma | Dreamstime.com)

Three iconic global cities - in India, the US and Italy - have been chosen as hosts for Toyota Mobility Foundation's $9m Sustainable Cities Challenge.

Varanasi, on the banks of the River Ganges in Uttar Pradesh, is a busy destination for religious pilgrimage and has been called the country's 'spiritual capital'. It joins Detroit - the former 'Motor City' in Michigan, US - plus one of the world's great tourist sites, the Italian city of Venice, in an initiative designed "to help cities accelerate toward sustainable mobility, fostering healthier and safer urban environments while enhancing people's ability to commute, work, study, and access services". 

Toyota Mobility Foundation will work with World Resources Institute and Challenge Works along with local organisations in the three cities to idenfity barriers to urban mobility and use data to create solutions. 

International companies are invited to access a fund of $3m per city to demonstrate their concepts which the cities can use to improve transportation. The idea is that these can then be turned into actionable solutions.

The Varanasi City Challenge "aims to generate innovative, data-driven solutions incorporating elements of technology and design that make crowded areas of Varanasi's old city (Kashi) safer and more accessible for religious tourists and local residents alike including vulnerable members of the population".

In Detroit, the Challenge is focused on Eastern Market food production and distribution centre, reducing fossil fuel use and cutting costs of freight operations "by increasing efficiencies and unlocking opportunities for clean freight technologies".

Meanwhile, Venice's issues are around the majority of the population, which lives and works in mainland suburbs such as Mestre and Maghera, and the city is looking for "innovative solutions that shift behaviour, encouraging an increased use and adoption of existing sustainable transport modes".

Ryan Klem, director of programs at the Toyota Mobility Foundation, said: "Our hope is that the Sustainable Cities Challenge will provide the great cities of Detroit, Varanasi and Venice with new ideas that can potentially be scaled and replicated around the world, amplifying the impact to transform people’s lives.”

Ben Welle, director of integrated transport and innovation at WRI Ross Center for Sustainable Cities, said: “Detroit, Varanasi and Venice all have distinct mobility barriers, but they also share the same circumstances and concerns with many other cities around the world."

The cities were chosen from a shortlist (below) of 10 cities announced in November 2023, which was whittled down from more than 150 entrants:

•    Bengaluru, India
•    Detroit, US 
•    Fortaleza, Brazil
•    Medellín, Colombia
•    Mexico City, Mexico
•    New Orleans, US
•    Seberang Perai, Malaysia
•    Varanasi, India 
•    Venice, Italy 
•    York, UK

For more information on companies in this article

Related Content

  • WhereIsMyTransport maps out urban future
    September 17, 2020
    Tech start-up says it will be emerging world's 'citymapper' by 2023
  • Audi Urban Intelligent Assist research programme launched
    May 21, 2012
    A new research initiative launched by Audi, its electronics research laboratory in Silicon Valley and four top US universities aims to develop technologies focused on easing the congestion, dangers and inconveniences that often confront drivers in the world's biggest cities. The new three-year Audi Urban Intelligent Assist research initiative aims to take connected car, driver assistance and infrastructure electronics to the next level of providing detailed information so motorists have a better sense of th
  • ITS European Congress 2023: The Game Changer
    May 2, 2023
    Event runs from 22-24 May in the Portuguese capital, Lisbon
  • Moving in the right direction: promoting sustainable transport in European Mobility Week
    September 10, 2012
    European Mobility Week (16-22 September 2012) sees the International Association of Public Transport (UITP) reaffirming its stance that a long-term commitment to invest in public transport is key to reducing congestion in European cities and encouraging the development of sustainable economies. With around 80% of Europeans expected to be living in urban environments by 2020, public transport is essential for ensuring quality of life and delivering green growth. Encouraging a modal shift from private motori