Skip to main content

India's 'spiritual capital' chosen for sustainable mobility challenge

Varanasi - along with Detroit and Venice - is part of Toyota Mobility Foundation's scheme
By Adam Hill May 29, 2024 Read time: 3 mins
Peak-hour traffic in Varanasi's narrow streets (© Money Sharma | Dreamstime.com)

Three iconic global cities - in India, the US and Italy - have been chosen as hosts for Toyota Mobility Foundation's $9m Sustainable Cities Challenge.

Varanasi, on the banks of the River Ganges in Uttar Pradesh, is a busy destination for religious pilgrimage and has been called the country's 'spiritual capital'. It joins Detroit - the former 'Motor City' in Michigan, US - plus one of the world's great tourist sites, the Italian city of Venice, in an initiative designed "to help cities accelerate toward sustainable mobility, fostering healthier and safer urban environments while enhancing people's ability to commute, work, study, and access services". 

Toyota Mobility Foundation will work with World Resources Institute and Challenge Works along with local organisations in the three cities to idenfity barriers to urban mobility and use data to create solutions. 

International companies are invited to access a fund of $3m per city to demonstrate their concepts which the cities can use to improve transportation. The idea is that these can then be turned into actionable solutions.

The Varanasi City Challenge "aims to generate innovative, data-driven solutions incorporating elements of technology and design that make crowded areas of Varanasi's old city (Kashi) safer and more accessible for religious tourists and local residents alike including vulnerable members of the population".

In Detroit, the Challenge is focused on Eastern Market food production and distribution centre, reducing fossil fuel use and cutting costs of freight operations "by increasing efficiencies and unlocking opportunities for clean freight technologies".

Meanwhile, Venice's issues are around the majority of the population, which lives and works in mainland suburbs such as Mestre and Maghera, and the city is looking for "innovative solutions that shift behaviour, encouraging an increased use and adoption of existing sustainable transport modes".

Ryan Klem, director of programs at the Toyota Mobility Foundation, said: "Our hope is that the Sustainable Cities Challenge will provide the great cities of Detroit, Varanasi and Venice with new ideas that can potentially be scaled and replicated around the world, amplifying the impact to transform people’s lives.”

Ben Welle, director of integrated transport and innovation at WRI Ross Center for Sustainable Cities, said: “Detroit, Varanasi and Venice all have distinct mobility barriers, but they also share the same circumstances and concerns with many other cities around the world."

The cities were chosen from a shortlist (below) of 10 cities announced in November 2023, which was whittled down from more than 150 entrants:

•    Bengaluru, India
•    Detroit, US 
•    Fortaleza, Brazil
•    Medellín, Colombia
•    Mexico City, Mexico
•    New Orleans, US
•    Seberang Perai, Malaysia
•    Varanasi, India 
•    Venice, Italy 
•    York, UK

For more information on companies in this article

Related Content

  • TRL’s road traffic safety management system to aid crash reduction in India
    April 2, 2014
    To help reduce the number of serious and fatal road traffic accidents occurring in their region, the Indian State of Himachal Pradesh chose iMAAP and iMAAP mobile solutions for the management of their road accident data. Designed and developed by TRL, the UK’s Transport Research Laboratory, iMAAP is a powerful new software solution for the management, analysis and evaluation of road traffic crash data. It will provide the Himachal Pradesh Government, Police, Road Authorities and other stakeholders with
  • ITS America's Laura Chace joins new USDoT advisory committee
    January 3, 2024
    'Transportation technology is currently not being leveraged to its full extent,' Chace says
  • Bird app - now with extra bikes
    September 27, 2021
    Micromobility group is including local bike-share providers in its app in US and Norway
  • Brooklyn eyes Bogota’s BRT system
    June 17, 2016
    David Crawford considers the increased interest in bus rapid transit and looks that the latest trends. Bus rapid transit (BRT) is gaining an increasingly high profile in the US public transport agenda, for two main reasons. One is the potential for ‘trains on wheels’ to save substantially on installation costs as compared with other modes such as underground metros or light-rail transit. Another, highlighted in the case of New York City, is the value of having a rapid surface-based alternative available whe