Skip to main content

New report: technology is a game changer

For decades, planners and engineers have gathered traffic data using expensive, time-consuming surveys and processes. A new AirSage white paper, "The Future of Transportation Studies: A Comparative Review" looks at the emerging trends that are transforming the transportation planning industry and examines traditional traffic data collection methods and new complementary technologies at the forefront of the transportation industry.
September 18, 2013 Read time: 2 mins
For decades, planners and engineers have gathered traffic data using expensive, time-consuming surveys and processes.

A new 6178 AirSage white paper, "The Future of Transportation Studies: A Comparative Review" looks at the emerging trends that are transforming the transportation planning industry and examines traditional traffic data collection methods and new complementary technologies at the forefront of the transportation industry.

The traditional methods of compiling origin-destination data, household travel surveys, vehicle intercept surveys and licence plate surveys, are being supplanted by new technologies such as Bluetooth or data from from cell phones, tablet computers and laptops.

Interest in the new technologies is being driven by constrained research/study budgets, says the report, as well as the fact that new technology can deliver larger, more accurate data samples much faster, making the data more current than most other methods.

Increasingly, public agencies and commercial clients are studying and using new strategies, especially cellular data, to supplement or replace traditional traffic study methods.

Bluetooth and license plate surveys eliminate some of the drawbacks of traditional survey methods. Both can cost less and be completed more quickly than household and vehicle intercept surveys. However, because both require expensive equipment, they share the same restriction of covering only a limited geographic area.

Cellular technology eliminates many of the drawbacks of traditional surveys, Bluetooth tech¬nology and license plate surveys. The technology is relatively low cost, data can be collected and analysed in just weeks, and the size and scope of a cellular traffic study are virtually unlim¬ited.

Based on preliminary findings, a household travel survey augmented by a cellular survey provides the richest pool of data, but the length of time to complete the study is long and costs (due to the household survey) are high. Cellular surveys, which provide unprec¬edented amounts of current and historical data at a relatively low cost, offer an effective and affordable alternative for regions of any size.

The full report is available here. (link %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal http://airsage.com/Contact-Us/White-Paper/ Airsage false http://airsage.com/Contact-Us/White-Paper/#sthash.YgugSkMz.dpuf false false%>)

For more information on companies in this article

Related Content

  • Cost benefit: Wichita eases workzone congestion
    July 8, 2019
    Achieving higher diversion rates has helped one Kansas city to make traffic flow more efficient around workzones. David Crawford examines what’s behind a 10:1 benefit-to-cost ratio in Wichita Around 10% of highway congestion in the US results from delays in workzones, leading to an estimated annual loss of $700 million in fuel costs alone. The lack of accessible real-time traffic information to help motorists minimise their inconvenience – particularly at peak times - is a major contributor. One solut
  • PPP showcases wrong way driving countermeasure
    March 20, 2018
    Professional Pavement Products (PPP) and president Greg Driskell are unveiling the Lanealert2x pavement marking for the first time internationally. The solution is designed to combat wrong way collisions. LaneAlert 2x, according Driskell, is a polyurethane marking that can appear as a white or yellow line that changes to red or uses arrows when drivers are going the wrong way. Additionally, PPP has developed directional messages that provide Do Not Enter and Wrong Way alerts. “We love this technology an
  • Test
    August 10, 2016
    %$Linker: 2 Internal <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 9782 0 oLinkInternal <span class="oLinkInternal"><span class="oLinkInternal">RSS</span></span> Events (Diary)
  • Test
    August 10, 2016
    %$Linker: 2 Internal <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 9782 0 oLinkInternal <span class="oLinkInternal"><span class="oLinkInternal">RSS</span></span> Events (Diary)