Skip to main content

Birmingham embraces e-scooter 'impact'

Rides in UK city replace 680,000 'unnecessary' car journeys, micromobility company insists
By Adam Hill October 18, 2022 Read time: 2 mins
Easy rider: commutes by e-scooter have risen (image: Voi)

Voi says there were 75,000 commuter journeys on its e-scooters in Birmingham, UK - which plans to become a carbon-neutral city by the end of the decade - last month.

Nearly 17,000 rides took place in the morning between 7-9 am and around 58,000 rides between 4-7 pm.

The company says this means a third of riders in Birmingham use Voi for commuting back and forth to work, and its ridership has risen to nearly 1.8 million in the city since the scheme began in September 2020.

Residential communities across Birmingham - such as Castle Bromwich, Kings Heath, Harborne and Perry Barr - are also embracing micromobility, it says, following the city-wide expansion ahead of the recent Commonwealth Games in the city.

With four in 10 riders using a Voi e-scooter rather than a car, this means more than 680,000 'unnecessary journeys' are being replaced, the firm suggests.

“The number of people using Voi for their daily commute shows the remarkable impact e-scooters are having on Birmingham," says Sam Pooke, senior policy manager at Voi UK&I.

"The expansion in the summer ahead of the Commonwealth Games has unleashed pent-up demand for an alternative to using the car."

But Pooke says this means reliability is key: "Creating change in our town and cities means we must deliver a service that mimics the convenience of using a car - needing to be both flexible and accessible, but greener, so people from all walks of life don't give a second thought to using an e-scooter as part of their daily lives.”
 
Voi has discounts available for students, NHS staff, emergency service workers, the armed forces, veterans and also for those on a low income.

For more information on companies in this article

Related Content

  • USDoT embraces Vision Zero
    January 31, 2022
    'We cannot tolerate the continuing crisis of roadway deaths,' says transport sec Pete Buttigieg
  • Growth of smart parking initiatives
    April 25, 2013
    New initiatives in smart parking have been announced in the US and Europe in recent months. Is the age of smarter parking finally with us? Jon Masters investigates. Smart parking comes to Manchester, reads the headline to a story posted on the UK city’s website towards the end of March this year. Sensors will be fixed to parking spaces to give drivers and authorities information on parking availability via mobile phone apps and other software, the story goes on to explain. Lower down the page, Manchester Ci
  • Reducing injuries and deaths in US workzones shouldn’t be this complicated
    April 17, 2023
    In National Work Zone Awareness Week, surely the least we can do is to help get road workers home safely at the end of the day, says One.network's boss
  • Iomob searches for middle ground in Sweden
    July 15, 2020
    Does a MaaS ecosystem work best if it’s open or closed? A new project with Swedish regional transit agency Skånetrafiken might just answer that, write Boyd Cohen and Scott Shepard of Iomob