Skip to main content

PTV & Econolite enter new domain

Umbrella brand - Umovity - will cover rebranded mobility operations of two firms
By Adam Hill January 19, 2023 Read time: 2 mins
Rebrand and restructure are 'logical next steps in enhancing our growth and our quest for global market leadership' (© Leung Cho Pan | Dreamstime.com)

Two distinct businesses - mobility and logistics - are to be created out of PTV Group, Econolite and Conundra.

Econolite and PTV Mobility will be combined to form the new mobility business, focusing on traffic management and planning, and operating under the new brand name Umovity.

It will be led by Christian Haas, former CEO of PTV, who said the teams "have already been working together closely".

PTV specialises in simulation and predictive modelling software, while Econolite's expertise is in cloud-based adaptive traffic control, real-time traffic management software, controllers, cabinets and sensors - the firms say they will expand R&D capabilities under the Umovity banner.

Meanwhile PTV Logistics will link with Conundra to create the new logistics business, focusing on route planning and optimisation software.

Its boss is Steven De Schrijver, former CEO and co-founder of Conundra.

Rebranding for the logistics business "is in progress and will be announced shortly", said the companies in a statement.

De Schrijver said the goal "is to provide exceptional optimisation tools, that meet and exceed the expectations of the global logistics marketplace.”

All individual brand names will be retained for now.

Abbas Mohaddes, former CEO of Econolite, is now chairman of the advisory board for the mobility and logistics operations.

Mohaddes said: “Our focus remains to be market- and demand-driven, offering superior products and services to better plan and manage our transportation systems, sensitive to the desire and needs of users, travellers and alike."

The restructure is backed by investors Bridgepoint and Porsche Automobile Holding SE.

Carsten Kratz, partner and head of the Dach region at Bridgepoint, said: "This rebranding and reorganisation are the logical next steps in enhancing our growth and our quest for global market leadership. This is a big milestone for us, and we’ll continue to invest in both businesses.”

For more information on companies in this article

Related Content

  • NJ Transit pinpoints railroads via Waze
    June 23, 2021
    NJ Transit says that highlighting 300 crossings in Waze app could ultimately save lives
  • Big Data: Datalogic predicts growth in advanced data collection
    December 6, 2013
    Datalogic, a global leader in automatic data capture and industrial automation markets, expects a surge in next generation advanced data collection devices, which will intelligently edit and communicate data and play a critical role in providing improved business analytics, termed ‘big data’. This vision for future market growth was delivered by Bill Parnell, President and CEO of Datalogic ADC, the division focused on the global automatic data capture market, speaking during ID World Rio de Janeiro, the
  • Sparking an interest in EVs – the electric racing car
    September 11, 2013
    President of motorsport’s governing body, the Fédération Internationale de l’Automobile (FIA), Jean Todt and Alejandro Agag, CEO of Formula E Holdings revealed the much-anticipated new Spark-Renault SRT01E fully-electric Formula E single-seat racing car during the opening day of the 65th International Frankfurt Motor Show. The SRT01E has been designed and built by Spark Racing Technology, together with a consortium of the leading manufacturers in motorsport, and will compete in the inaugural FIA Formula
  • PTV to assist in developing model for driverless transport in Oslo
    March 26, 2018
    PTV’s MaaS Modeller will assist consultancy firm Cowi in developing a model for driverless transport in Oslo on behalf of Norwegian transport authority Ruter. The project aims to understand the implications of new forms of transport and trends brought about by technology such as autonomous vehicles. Through the agreement, Cowi will identify potential opportunities, risks and implications for urban and transport planning in the city as well as in the Akershus county that may arise from new mobility trends.