Ford has Edge on rural driving

Ford has introduced a solution for rural roads which it says can gently steer a vehicle back on track when needed.
By Ben Spencer April 17, 2020 Read time: 1 min
Ford steers drivers from the Edge of rural roads (© Michael Smith | Dreamstime.com)

Road Edge Detection is designed for country driving at speeds of 45-70mph and uses a camera located below the rearview mirror to monitor road edges 50m in front of the vehicle and 7m to the side, the company adds. 

Rüdiger Kieneke, Ford driver assistance and safety electronics engineer, says: “Rural roads can be every bit as challenging for drivers as urban streets – especially for those who may be unfamiliar with their route. Road Edge Detection helps alleviate one concern to make journeys more comfortable and easier.”

The system's advanced algorithm is expected to determine when there are clear structural changes from the road to the nearby area while also offering steering support on roads when lane marking is obscured or hidden by leaves, snow or rain. 

According to Ford, the system vibrates the steering wheel if the driver is still close to the edge following initial steering support.

Detection, Monitoring & Machine Vision

For more information on companies in this article

Related Content

  • Hikvision maximises safety with smart video technology
    September 12, 2022
    Around the world, thousands of people are injured or killed in road traffic accidents every day. To maximise safety for motorists and other road users, cities and highways authorities are implementing smart video solutions that alert emergency teams when an accident occurs in real time – supporting faster responses and potentially saving lives, says Juan Sádaba, ITS business development manager at Hikvision Spain
    Read More
  • Google AV in collision with public transit bus
    March 1, 2016
    According to a report made by Google to the Department of Motor Vehicles (DMV), one of its autonomous vehicles (AV) has been in collision with a municipal bus in California. The crash happened on Valentine’s Day, when the Lexus RX-450H was travelling in autonomous mode in the right-hand lane approaching an intersection. It moved to the far right lane to make a right turn, but stopped when it detected sand bags sitting around a storm drain and blocking its path.
    Read More
  • Motown morphs into Mobility City
    August 7, 2018
    Detroit was once a byword for urban decay – but ITS America recently held its annual meeting there. This gave David Arminas a chance to assess how fast Motor City is moving down the road to recovery. Motor City, as Detroit is still called, was on its financial knees only five short years ago. The future looked bleak as the city and greater urban area bled jobs and population. It was on 18 July 2013 that Motown, as Detroit is also known, filed for Chapter 9 bankruptcy protection, the
    Read More
  • Need for best practice enforcement standards
    February 3, 2012
    Leading systems suppliers discuss how recent events in Italy have affected the automated enforcement sector and how the situation might be remediated
    Read More

Highlighted Content