Blip Systems and G4 Apps team up

Danish wireless technology provider Blip Systems has teamed up with Canadian company G4 Apps in a partnership that combines the wireless solutions of Blip Systems with G4’s driver assistance and traffic management software to provide the BlipTrac traffic monitoring solution for the US. With proven technologies like Bluetooth and wi-fi tracking, the partners say the cost of collecting detailed data for travel time, origin and destination, traffic flow, queuing and more has decreased significantly compared to
April 29, 2013 Read time: 2 mins
Danish wireless technology provider 3778 Blip Systems has teamed up with Canadian company G4 Apps in a partnership that combines the wireless solutions of Blip Systems with G4’s driver assistance and traffic management software to provide the BlipTrac traffic monitoring solution for the US.

With proven technologies like Bluetooth and wi-fi tracking, the partners say the cost of collecting detailed data for travel time, origin and destination, traffic flow, queuing and more has decreased significantly compared to traditional measurement technologies.

It is claimed that the new partnership with G4 Apps will give North American government agencies and road authorities a cost-effective and innovative new weapon to improve road networks. The solution works by placing BlipTrack sensors strategically along major roads and tracking the anonymous identification codes from Bluetooth and wi-fi devices in passing vehicles.

The data collected from multiple sensors are encrypted, ensuring that it cannot be traced to any individual or vehicle, and passed to a server where speed and travel time are calculated for each road segment enabling real time traffic flow optimisation. The data is also analysed over longer periods for traffic signal optimisation and road planning.
Detection, Monitoring & Machine Vision

For more information on companies in this article

Related Content

  • Pilot shows how wi-fi data could improve London Underground journeys
    September 11, 2017
    Journeys on London Underground could be improved through Transport for London (TfL) harnessing wi-fi data to make more information available to customers as they move around London, new research has shown. The four-week TfL pilot, which ran between November and December last year, studied how depersonalised wi-fi connection data from customers' mobile devices could be used to better understand how people navigate the London Underground network, allowing TfL to improve the experience for customers.
    Read More
  • InfoConnect delivers accurate travel information on all levels
    August 1, 2012
    Deryk Whyte provides an overview of how the New Zealand Transport Agency's InfoConnect concept was developed. Historically, the New Zealand Transport Agency (NZTA) (formerly Transit New Zealand) has faced challenges in communicating effectively with road users, its customers, about highway-related events or incidents in a timely, accurate manner. Prior to 2007, Transit relied on a third-party organisation to collect and disseminate national road condition information. This often resulted in incomplete infor
    Read More
  • Geotoll’s payment app could be the smart answer to tolling interoperability
    July 30, 2013
    Jon Masters looks at a smartphone app which could be the ‘disruptive technology’ that eases the way to interoperability in tolling systems. Consumer demand may soon drive the biggest step change yet in tolling. In the United States a new start-up company, Geotoll, has launched a smartphone app for electronic toll payment. It is not beyond possibility that rapid growth of the market for smartphones will continue – an estimated 50% of US citizens and 80% of Europeans now have one – and that the Geotoll brand
    Read More
  • Next-gen sensor needs for safer, smarter cities
    July 1, 2021
    Next-generation radar sensor solutions will help smart cities deliver on the promise of optimising infrastructure, mobility, sustainability and safety, says Econolite CTO Eric Raamot
    Read More

Highlighted Content