Skip to main content

Blip Systems and G4 Apps team up

Danish wireless technology provider Blip Systems has teamed up with Canadian company G4 Apps in a partnership that combines the wireless solutions of Blip Systems with G4’s driver assistance and traffic management software to provide the BlipTrac traffic monitoring solution for the US. With proven technologies like Bluetooth and wi-fi tracking, the partners say the cost of collecting detailed data for travel time, origin and destination, traffic flow, queuing and more has decreased significantly compared to
April 29, 2013 Read time: 2 mins
Danish wireless technology provider 3778 Blip Systems has teamed up with Canadian company G4 Apps in a partnership that combines the wireless solutions of Blip Systems with G4’s driver assistance and traffic management software to provide the BlipTrac traffic monitoring solution for the US.

With proven technologies like Bluetooth and wi-fi tracking, the partners say the cost of collecting detailed data for travel time, origin and destination, traffic flow, queuing and more has decreased significantly compared to traditional measurement technologies.

It is claimed that the new partnership with G4 Apps will give North American government agencies and road authorities a cost-effective and innovative new weapon to improve road networks. The solution works by placing BlipTrack sensors strategically along major roads and tracking the anonymous identification codes from Bluetooth and wi-fi devices in passing vehicles.

The data collected from multiple sensors are encrypted, ensuring that it cannot be traced to any individual or vehicle, and passed to a server where speed and travel time are calculated for each road segment enabling real time traffic flow optimisation. The data is also analysed over longer periods for traffic signal optimisation and road planning.

For more information on companies in this article

Related Content

  • Atlanta deploys Bluetooth-based DMS to help improve travel times
    May 10, 2017
    The Cobb County Department of Transportation (CCDOT) in Georgia, USA, has activated six full-colour dynamic message signs (DMS) in the metropolitan Atlanta area in a bid to improve travel times and enable motorists to choose less-congested routes. The LED signs have been installed on Cobb Parkway, South Marietta Parkway, Roswell Road and Spring Road to provide travel time information for common destinations and indicate the congestion level related to specific routes in real time. Travel times on I-75 and C
  • After two decades of research, ITS is getting into its stride
    June 4, 2015
    Colin Sowman gets the global view on how ITS has shaped the way we travel today and what will shape the way we travel tomorrow. Over the past two decades the scope and spread of intelligent transport systems has grown and diversified to encompass all modes of travel while at the same time integrating and consolidating. Two decades ago the idea of detecting cyclists or pedestrians may have been considered impossible and why would you want to do that anyway? Today cyclists can account for a significant propor
  • Weigh in Motion gets smarter
    January 4, 2023
    Weigh in Motion technology is at the forefront of protecting road surfaces and helping enforcement activity – but could it also play a key role in the development of Smart Cities?
  • Flir uses AI to optimise flow
    October 12, 2021
    Flir Systems is here to highlight its latest innovations: the Flir ThermiCam AI* with thermal imaging and the Flir TrafiCam AI visible camera, both with artificial intelligence (AI) to optimise traffic flow on roadways and at intersections. When combined with the Flir Acyclica cloud platform, cities can apply the AI-camera data to predict traffic, prevent congestion and potential accidents, and create safer roads for drivers, cyclists, and pedestrians 24 hours a day