Skip to main content

Blip Systems and G4 Apps team up

Danish wireless technology provider Blip Systems has teamed up with Canadian company G4 Apps in a partnership that combines the wireless solutions of Blip Systems with G4’s driver assistance and traffic management software to provide the BlipTrac traffic monitoring solution for the US. With proven technologies like Bluetooth and wi-fi tracking, the partners say the cost of collecting detailed data for travel time, origin and destination, traffic flow, queuing and more has decreased significantly compared to
April 29, 2013 Read time: 2 mins
Danish wireless technology provider 3778 Blip Systems has teamed up with Canadian company G4 Apps in a partnership that combines the wireless solutions of Blip Systems with G4’s driver assistance and traffic management software to provide the BlipTrac traffic monitoring solution for the US.

With proven technologies like Bluetooth and wi-fi tracking, the partners say the cost of collecting detailed data for travel time, origin and destination, traffic flow, queuing and more has decreased significantly compared to traditional measurement technologies.

It is claimed that the new partnership with G4 Apps will give North American government agencies and road authorities a cost-effective and innovative new weapon to improve road networks. The solution works by placing BlipTrack sensors strategically along major roads and tracking the anonymous identification codes from Bluetooth and wi-fi devices in passing vehicles.

The data collected from multiple sensors are encrypted, ensuring that it cannot be traced to any individual or vehicle, and passed to a server where speed and travel time are calculated for each road segment enabling real time traffic flow optimisation. The data is also analysed over longer periods for traffic signal optimisation and road planning.

For more information on companies in this article

Related Content

  • New markets for travel information apps
    November 26, 2013
    Purpose-designed travel information apps are emerging to support the real estate market in the US – and potentially more widely – in a major diversification away from the conventional automotive and navigation device sectors. In July 2013, Washington State-based Imprev, which develops web-based marketing support aids for realtors, announced its App Generator. Claimed as an industry first, this enables property businesses to create their own branded mobile apps to give away as marketing tools to potential
  • Data sharing for Flow Labs & Michelin Mobility Intelligence
    June 7, 2024
    'We now have the tools to anticipate crashes and take steps to prevent them'
  • Benefits of traffic data sharing with app developers
    November 10, 2015
    Timothy Compston finds out if exchanging traffic and road condition data with private app developers makes sense for both drivers and road authorities. Much has been said about the potential benefits for authorities in sharing data with traffic and navigation app developers, and receiving ‘crowdsourced’ information in return – so how is it working in practice?
  • Inrix informs FHWA’s data improvements
    December 19, 2017
    Refinements in the data available from the US Federal Highway Administration will improve road management across America. David Crawford reports. In August 2017, the US Federal Highway Administration (FHWA) issued the first results from an upgraded version of its National Performance Management Research Data Set (NPMRDS). Developed to identify the locations and times of high congestion affecting traffic flows along America’s 259,000km (161,000 mile) national highway system, this is a key resource for sta