Skip to main content

Blip Systems and G4 Apps team up

Danish wireless technology provider Blip Systems has teamed up with Canadian company G4 Apps in a partnership that combines the wireless solutions of Blip Systems with G4’s driver assistance and traffic management software to provide the BlipTrac traffic monitoring solution for the US. With proven technologies like Bluetooth and wi-fi tracking, the partners say the cost of collecting detailed data for travel time, origin and destination, traffic flow, queuing and more has decreased significantly compared to
April 29, 2013 Read time: 2 mins
Danish wireless technology provider 3778 Blip Systems has teamed up with Canadian company G4 Apps in a partnership that combines the wireless solutions of Blip Systems with G4’s driver assistance and traffic management software to provide the BlipTrac traffic monitoring solution for the US.

With proven technologies like Bluetooth and wi-fi tracking, the partners say the cost of collecting detailed data for travel time, origin and destination, traffic flow, queuing and more has decreased significantly compared to traditional measurement technologies.

It is claimed that the new partnership with G4 Apps will give North American government agencies and road authorities a cost-effective and innovative new weapon to improve road networks. The solution works by placing BlipTrack sensors strategically along major roads and tracking the anonymous identification codes from Bluetooth and wi-fi devices in passing vehicles.

The data collected from multiple sensors are encrypted, ensuring that it cannot be traced to any individual or vehicle, and passed to a server where speed and travel time are calculated for each road segment enabling real time traffic flow optimisation. The data is also analysed over longer periods for traffic signal optimisation and road planning.

For more information on companies in this article

Related Content

  • Finnish transport agency (Liikennevirasto) selects Vilant GEN2 RFID system
    June 19, 2012
    Liikennevirasto, the body responsible for the management, development and maintenance of the Finnish railway network, has announced Europe's largest train identification system with passive RFID covering the whole of Finnish state rail network. Vilant has won a contract to install 120 specialised RFID reader units, and integrate them into Liikennevirasto's detector network.
  • How digital navigation is key to managing congestion
    March 24, 2023
    Satnav – not costly civil engineering projects – might point us towards better management of congested road networks, argues David Metz of University College London
  • A new beginning for travel information, based on users' needs
    February 3, 2012
    Despite its name, the EU's forthcoming SUNSET project could represent a new beginning for travel information services. Here, Susan Grant-Muller and Frances Hodgson from the Institute for Transport Studies at the University of Leeds detail a project which is intended to exert a greater influence on network users' travel habits
  • Iteris connects with Siemens and Sirius XM
    June 5, 2018
    This is your chance to connect to a smart and multimodal future, and Iteris. Here at ITS America Detroit, visitors will get a first-hand look at connected vehicle technology in action through a partnership with Siemens and Sirius XM to provide an on-street demonstration of the seamless integration of the Iteris PedTrax pedestrian detection technology with roadside and onboard units. As a long-time provider of intersection detection sensor technology to public agencies, Iteris is committed to ensuring the a