Skip to main content

Virtual speed camera helps slow down trucks outside schools

New Zealand company ERoad is helping transport operators reduce speeds in high-risk areas with its new virtual speed camera. Operators are now able to pinpoint areas of risk and apply their own speed limits to those areas for their drivers. They may be the same as the posted speed limit for the zone, or set lower to encourage extra vigilance around areas such as schools. Operators are able to use virtual speed cameras to monitor the speed of any of their vehicles that have ERoad hardware devices inst
March 4, 2014 Read time: 2 mins
New Zealand company 7641 EROAD is helping transport operators reduce speeds in high-risk areas with its new virtual speed camera.

Operators are now able to pinpoint areas of risk and apply their own speed limits to those areas for their drivers. They may be the same as the posted speed limit for the zone, or set lower to encourage extra vigilance around areas such as schools.

Operators are able to use virtual speed cameras to monitor the speed of any of their vehicles that have EROAD hardware devices installed. Virtual speed cameras are created in EROAD’s web application by drawing geofences around areas where speed is to be monitor. Operators can then monitor speeds in those zones on any web-enabled device. If a driver exceeds a speed limit, a notification is immediately emailed to their company via EROAD’s web application. Operators can also opt to monitor speed over time rather than via notifications, with over speed reports generated by the web application.

EROAD customers have been quick to introduce a new level of vigilance around high-risk areas, recording an average speed reduction of nine per cent in the speed zones they have created since the virtual speed camera was released in December.

While variable speed limits have been set on roads outside many schools, they apply at certain times of day only, and can be difficult to enforce. Schools in rural areas and small towns are more at risk, with drivers having less time to reduce speed from open road limits.

Gradon Conroy, managing director of Designwindows in Hokitika, saw a problem with schoolchildren wandering onto the town’s roads, and decided to take action.

"For the first few days of using the virtual speed camera, I was receiving speed alerts for 52-53km/hour. That's now dropped, so the drivers are certainly slowing down and keeping to the speed limit,” Conroy says.

Related Content

  • April 10, 2014
    Authorities play the parking ticket
    Having long been a cause of contention with their constituents, local authorities are now using parking provision to entice shoppers and reduce congestion. To say that parking, and particularly parking enforcement, is a contentious and emotive issue is something of an understatement. Across the globe the discontentment with parking facilities, charges and enforcement is a major cause of friction between local authorities and the residents, businesses and drivers in the area. Recently there was outrage in
  • January 23, 2012
    Speed reduction measures - carrot or stick?
    In Sweden, marketing company DDB Stockholm employed a mock speed camera as part of a promotional campaign for automotive manufacturer Volkswagen. The result was worldwide online interest and promotion of the debate over excessive speed to the national level. A developing trend in traffic management policy is to look at how to induce road users to modify their behaviour by incentivising change rather than forcing it through the application of penalties. There have been several studies conducted into this; an
  • October 31, 2016
    Average speed cameras reduce injury collisions, says report
    Research carried out into average speed camera (ASC) effectiveness by the UK’s RAC Foundation concludes that the implementation of ASCs in the locations that have been assessed in its report has had the effect of reducing injury collisions, and especially those of a higher severity. Even taking into account other influencing factors, the report says the reductions are large and statistically significant. Researchers analysed detailed accident data taken from 25 sites where average speed cameras were inst
  • April 8, 2021
    Audi C-V2X tech to improve school safety
    Georgia deployment to gain insight over distance needed around school zones and buses