Skip to main content

Peek and Signal change names to Oriux

Peek Traffic and its parent Signal Group have changed their names to Oriux in a rebranding exercise.
By Adam Hill February 27, 2020 Read time: 1 min
Oriux has a presence at more than 60,000 intersections worldwide (© Kawee Wateesatogkij | Dreamstime.com)

The idea is to "unite" the two entities "into a single brand and identity", the company says.

“Since the acquisition of Quixote Traffic 12 years ago, Signal Group and Peek Traffic have been working in the amalgamation of several companies and brands such as Traconex, US Traffic, Multisonic and Northwest Signal to name a few,” explained Rolando Garcia, VP of operations. 

“So, in order to enhance our global standing and presence in the industry, we are combining our identities into a single brand.”

CEO Alejandro Brunell said the move would "solidify and simplify our global presence, but will also serve to unite all of our teams under one banner".

Peek Traffic will continue to exist only as a legal business entity.

Oriux says it has a presence in 500 cities with more than 60,000 traffic intersections deployed and over 25,000 traffic counters and classifiers used worldwide. 

For more information on companies in this article

Related Content

  • “Gas tax hasn't gone up since 1993: that's where tolling can come in”
    March 14, 2025
    IBTTA president James Hofmann talks to Adam Hill about new beginnings plus the need for tolling to get the user experience right, streamlining digital experiences - and what to expect from the IBTTA Technology Summit in Dallas
  • Less travel aggravation to blunt Aggieland fans’ motivation
    June 17, 2016
    Returning travel times to normal within two hours of the end of a major football game was the challenge facing College Station, Adam Lyons explains how this was achieved. College Station, TX, also known as ‘Aggieland’, is located right in the middle of the Dallas/Fort Worth, San Antonio and Houston triangle making the city accessible to over 14 million Texans within less than a four-hour drive. One of the biggest draws to this area is Texas A&M University (TAMU) and the Aggie football games in the fall, mea
  • Supply chain issues: AGD looks ahead
    June 2, 2022
    There are multiple causes for current global supply chain issues – and this isn’t likely to improve in the near future. Ian Hind of ITS manufacturer AGD Systems spells out how to mitigate the impact
  • Signal prioritisation as silver bullet
    January 13, 2023
    We can’t keep building roads to solve congestion. But help is available: transit signal prioritisation can easily reduce traffic and bring back riders to mass transit, says Bobby Lee of Lyt