Skip to main content

Pedestrian counters help monitor the effectiveness of new investment

Eton Community Association has commissioned the charity, the Outdoor Trust, to develop a promotional Walkway for the town in Berkshire in the UK. In advance of the launch in spring 2017 two Eco Pyro pedestrian counters, supplied by UK company Traffic Technology, have been installed in the town to study footfall along the High Street. Results indicate that on most days people are using the bridge as the main gateway to the town but that only 60 per cent of people crossing the bridge travel the distance o
December 16, 2016 Read time: 2 mins
Eton Community Association has commissioned the charity, the Outdoor Trust, to develop a promotional Walkway for the town in Berkshire in the UK.  In advance of the launch in spring 2017 two Eco Pyro pedestrian counters, supplied by UK company 561 Traffic Technology, have been installed in the town to study footfall along the High Street.

Results indicate that on most days people are using the bridge as the main gateway to the town but that only 60 per cent of people crossing the bridge travel the distance of the High Street during the week and at weekends this reduces to 30 per cent.  

It is hoped that once launched the Eton Walkway, which connects 18 points of significance over a two-mile walk and takes approximately one hour to complete, will entice people to explore further and stay longer to enjoy more of the historic town.

The weather- and vandal-proof Pyro Box Compact uses the patented Eco-counter Pyroelectric sensor which uses passive infrared technology to count pedestrians passing within range of the sensor by detecting their body temperature. The narrowness of the detection area ensures that even two people following each other closely will be counted.  For wider walkways, two lenses can be installed facing in opposite directions.

Eton Community Association will be closely monitoring the impact of the walkway and both Eton Town Council and local traders are also planning to use the data to analyse the impact of other events and activities.

For more information on companies in this article

Related Content

  • Rapid growth of bus rapid transit schemes on US Pacific coast
    January 27, 2012
    This section pulls together all the multi-modal topics in each issue. Subject matter will include smartcards; ticketing and payment systems; passenger information systems; fleet management for buses, trains and light rail; park and ride systems; on-line access to real-time information via Internet portals
  • Growth of ANPR applications for enforcement, tolling and more
    February 1, 2012
    Automatic number plate recognition continues to find new applications beyond the traditional. In coming years, we can expect the application set to grow significantly Moore's Law has seen to it that computer processing power has improved out of all comparison in the 30-plus years since the first working Automatic Number Plate Recognition (ANPR) system was created by the UK's Police Scientific Development Branch. The attendant increases in systems' capabilities have resulted in ANPR being deployed globally
  • Smarter mapping makes for more informed decisions
    December 2, 2016
    Following his keynote presentation at the 2016 ITS World Congress in Melbourne, ITS International caught up with Esri founder Jack Dangermond. It is getting close to half a century ago that Jack Dangermond and his wife Laura founded the Environmental Research Systems Institute – known today as Esri - of which he remains president.
  • ITS European Congress 2022: start-ups win!
    June 1, 2022
    Angoka, Asimob and MobiQu have won the European Start-Up Prize for Mobility in Toulouse