Skip to main content

Pedestrian counters help monitor the effectiveness of new investment

Eton Community Association has commissioned the charity, the Outdoor Trust, to develop a promotional Walkway for the town in Berkshire in the UK. In advance of the launch in spring 2017 two Eco Pyro pedestrian counters, supplied by UK company Traffic Technology, have been installed in the town to study footfall along the High Street. Results indicate that on most days people are using the bridge as the main gateway to the town but that only 60 per cent of people crossing the bridge travel the distance o
December 16, 2016 Read time: 2 mins
Eton Community Association has commissioned the charity, the Outdoor Trust, to develop a promotional Walkway for the town in Berkshire in the UK.  In advance of the launch in spring 2017 two Eco Pyro pedestrian counters, supplied by UK company 561 Traffic Technology, have been installed in the town to study footfall along the High Street.

Results indicate that on most days people are using the bridge as the main gateway to the town but that only 60 per cent of people crossing the bridge travel the distance of the High Street during the week and at weekends this reduces to 30 per cent.  

It is hoped that once launched the Eton Walkway, which connects 18 points of significance over a two-mile walk and takes approximately one hour to complete, will entice people to explore further and stay longer to enjoy more of the historic town.

The weather- and vandal-proof Pyro Box Compact uses the patented Eco-counter Pyroelectric sensor which uses passive infrared technology to count pedestrians passing within range of the sensor by detecting their body temperature. The narrowness of the detection area ensures that even two people following each other closely will be counted.  For wider walkways, two lenses can be installed facing in opposite directions.

Eton Community Association will be closely monitoring the impact of the walkway and both Eton Town Council and local traders are also planning to use the data to analyse the impact of other events and activities.

For more information on companies in this article

Related Content

  • Better websites build smarter transport participation
    March 17, 2017
    Transport initiatives are gaining traction through well-designed websites. Four European smart transport-oriented websites have gained honours in the 2016 .eu Web Awards, an online competition inaugurated in 2014 to recognise the most impressive sites within the .eu internet domain in terms of their design and content. The four were among 15 finalists across all five categories of the scheme, giving the transport sector a high profile for its proactive use of sites as communications tools for driving major
  • Polarisation is glaringly obvious, says Sony
    December 3, 2018
    Glare from the sun is a factor in a large number of road accidents – many of them fatal. But there is a solution at hand: using polarisation can mitigate the effect of glare and improve ITS camera enforcement, explains Stephane Clauss The effect of glare on driver safety has been well documented. A 2013 UK study by the country’s largest driver organisation, the AA, calculated sun glare was a contributing cause in almost 3,000 road accidents in 2012 alone. This represented one in 33 accidents on Britain’s
  • Norwegian study finds electric cars 'pose environmental threat'
    October 5, 2012
    According to a study by the Norwegian University of Science and Technology, electric cars might pollute much more than petrol or diesel-powered cars. Researchers found greenhouse gas emissions rose dramatically if coal was used to produce the electricity. Electric car factories also emitted more toxic waste than conventional car factories, claims their report in the Journal of Industrial Energy. However, in some cases electric cars still made sense, the researchers said.
  • Cost Benefit: Utah traffic light scheme pays dividends
    March 15, 2019
    A traffic signal control scheme in Utah is being taken up by other US authorities. David Crawford finds out how the Beehive State is leading the way in DoT and driver savings Growing numbers of US state departments of transportation (DoTs) and their road users are gaining real financial benefits from an advanced approach to traffic signal monitoring recently developed in Utah. Central to the system is its use of automated traffic signal performance measures (ATSPM) technology, brought in to improve th