Skip to main content

Pedestrian counters help monitor the effectiveness of new investment

Eton Community Association has commissioned the charity, the Outdoor Trust, to develop a promotional Walkway for the town in Berkshire in the UK. In advance of the launch in spring 2017 two Eco Pyro pedestrian counters, supplied by UK company Traffic Technology, have been installed in the town to study footfall along the High Street. Results indicate that on most days people are using the bridge as the main gateway to the town but that only 60 per cent of people crossing the bridge travel the distance o
December 16, 2016 Read time: 2 mins
Eton Community Association has commissioned the charity, the Outdoor Trust, to develop a promotional Walkway for the town in Berkshire in the UK.  In advance of the launch in spring 2017 two Eco Pyro pedestrian counters, supplied by UK company 561 Traffic Technology, have been installed in the town to study footfall along the High Street.

Results indicate that on most days people are using the bridge as the main gateway to the town but that only 60 per cent of people crossing the bridge travel the distance of the High Street during the week and at weekends this reduces to 30 per cent.  

It is hoped that once launched the Eton Walkway, which connects 18 points of significance over a two-mile walk and takes approximately one hour to complete, will entice people to explore further and stay longer to enjoy more of the historic town.

The weather- and vandal-proof Pyro Box Compact uses the patented Eco-counter Pyroelectric sensor which uses passive infrared technology to count pedestrians passing within range of the sensor by detecting their body temperature. The narrowness of the detection area ensures that even two people following each other closely will be counted.  For wider walkways, two lenses can be installed facing in opposite directions.

Eton Community Association will be closely monitoring the impact of the walkway and both Eton Town Council and local traders are also planning to use the data to analyse the impact of other events and activities.

For more information on companies in this article

Related Content

  • MaaS Market Conferences on both sides of the Atlantic in 2018
    December 20, 2017
    Momentum shift in prospect as authorities accelerate plans to rethink transport provision. TS International’s second, two-day international MaaS Market conference takes place on 20 and 21 February 2018. The Mobility as a Service (MaaS) event is ideal for all organisations exploring new ways of getting people to their destination and new methods for them to pay for transport services.
  • Fifth annual Inrix traffic scorecard released
    May 23, 2012
    Inrix, a leading international provider of traffic information and intelligent driver services, has released its fifth Annual Inrix Traffic Scorecard revealing a startling 30 per cent drop in traffic congestion in the US in 2011. In the report, which also scores Europe, 70 of America’s top 100 most populated cities showed decreases in traffic congestion last year. The report concludes these results are indicative of a ‘stop-’n’-go economy’ where lack of employment combined with high fuel prices is keeping A
  • SmogStop aims to clear the air
    February 17, 2020
    Air quality is an increasing issue for the ITS industry - but Envision SQ has something which can work alongside traffic calming measures to cut emissions
  • Making cars safer for vulnerable road users
    June 2, 2016
    Richard Cuerden considers measures to improve the safety of vulnerable road users. The competitive nature of the car market has seen an increase in protection for those travelling inside the vehicle and this is reflected in the casualty statistics -but the same does not apply to those outside the vehicle. And with current societal trends such as ageing populations, an increasing number of pedestrians and cyclists encouraged by environmental policies, this is an area that authorities such as the European Uni