Skip to main content

Pedestrian counters help monitor the effectiveness of new investment

Eton Community Association has commissioned the charity, the Outdoor Trust, to develop a promotional Walkway for the town in Berkshire in the UK. In advance of the launch in spring 2017 two Eco Pyro pedestrian counters, supplied by UK company Traffic Technology, have been installed in the town to study footfall along the High Street. Results indicate that on most days people are using the bridge as the main gateway to the town but that only 60 per cent of people crossing the bridge travel the distance o
December 16, 2016 Read time: 2 mins
Eton Community Association has commissioned the charity, the Outdoor Trust, to develop a promotional Walkway for the town in Berkshire in the UK.  In advance of the launch in spring 2017 two Eco Pyro pedestrian counters, supplied by UK company 561 Traffic Technology, have been installed in the town to study footfall along the High Street.

Results indicate that on most days people are using the bridge as the main gateway to the town but that only 60 per cent of people crossing the bridge travel the distance of the High Street during the week and at weekends this reduces to 30 per cent.  

It is hoped that once launched the Eton Walkway, which connects 18 points of significance over a two-mile walk and takes approximately one hour to complete, will entice people to explore further and stay longer to enjoy more of the historic town.

The weather- and vandal-proof Pyro Box Compact uses the patented Eco-counter Pyroelectric sensor which uses passive infrared technology to count pedestrians passing within range of the sensor by detecting their body temperature. The narrowness of the detection area ensures that even two people following each other closely will be counted.  For wider walkways, two lenses can be installed facing in opposite directions.

Eton Community Association will be closely monitoring the impact of the walkway and both Eton Town Council and local traders are also planning to use the data to analyse the impact of other events and activities.

For more information on companies in this article

Related Content

  • Coronavirus: World’s transit system moves into lockdown
    March 20, 2020
    The threat of coronavirus is plunging the world’s transit systems into lockdown as ridership numbers dwindle and limited services become the norm.
  • TfL to trial new bus sensor technology
    August 1, 2014
    Transport for London (TfL) is to trial detection software to enhance bus driver awareness of pedestrians and cyclists. The six-week trial will start later this month as part of a continued drive to improve road safety in the capital. Four buses will be fitted with brand new pedestrian and cyclist detection software which directly alerts bus drivers when pedestrians and cyclists are moving close to their vehicles, helping to reduce collisions. TfL is trialling two systems, CycleEye from Fusion Processi
  • Why are so many US pedestrians dying?
    May 12, 2020
    US pedestrian fatalities are at their highest level since 1988, according to the Governors Highway Safety Association.
  • Cyclists celebrate safety improved junction in Ellesmere Port
    January 25, 2018
    Members of the Chester Cycling Campaign are among the first to ride along Highways England’s (HE’s) £1.1m ($1.5m) safety-enhanced cycle path located at the Two Mills junction in Cheshire. The project is part of a £100m ($142m) government investment across England to make it easier for cyclists to cross motorway junctions and use major A roads.