Skip to main content

Pedestrian counters help monitor the effectiveness of new investment

Eton Community Association has commissioned the charity, the Outdoor Trust, to develop a promotional Walkway for the town in Berkshire in the UK. In advance of the launch in spring 2017 two Eco Pyro pedestrian counters, supplied by UK company Traffic Technology, have been installed in the town to study footfall along the High Street. Results indicate that on most days people are using the bridge as the main gateway to the town but that only 60 per cent of people crossing the bridge travel the distance o
December 16, 2016 Read time: 2 mins
Eton Community Association has commissioned the charity, the Outdoor Trust, to develop a promotional Walkway for the town in Berkshire in the UK.  In advance of the launch in spring 2017 two Eco Pyro pedestrian counters, supplied by UK company 561 Traffic Technology, have been installed in the town to study footfall along the High Street.

Results indicate that on most days people are using the bridge as the main gateway to the town but that only 60 per cent of people crossing the bridge travel the distance of the High Street during the week and at weekends this reduces to 30 per cent.  

It is hoped that once launched the Eton Walkway, which connects 18 points of significance over a two-mile walk and takes approximately one hour to complete, will entice people to explore further and stay longer to enjoy more of the historic town.

The weather- and vandal-proof Pyro Box Compact uses the patented Eco-counter Pyroelectric sensor which uses passive infrared technology to count pedestrians passing within range of the sensor by detecting their body temperature. The narrowness of the detection area ensures that even two people following each other closely will be counted.  For wider walkways, two lenses can be installed facing in opposite directions.

Eton Community Association will be closely monitoring the impact of the walkway and both Eton Town Council and local traders are also planning to use the data to analyse the impact of other events and activities.

For more information on companies in this article

Related Content

  • Eco Bicester project uses Traffic Technology counters
    April 19, 2012
    UK company, Traffic Technology Limited will install ten pedestrian and cycle counters on behalf of local authorities in and around the town of UK town of Bicester, Oxfordshire, as part of the new Eco Bicester project.
  • Body heat sensors used to monitor vistors at historic UK gardens
    August 15, 2012
    UK company Traffic Technology has deployed sensors from its Eco Pyro range to monitor pedestrian visitors to the historic Abbey Gardens in Bury St Edmunds in Suffolk. The network of monitors will provide information for staff and resource allocation and as a performance indicator to monitor the success of the many major events held in the gardens.
  • Body heat sensors used to monitor visitors at gardens
    December 4, 2012
    UK company Traffic Technology has deployed sensors from its Eco Pyro range to monitor pedestrian visitors to the historic Abbey Gardens in Bury St Edmunds in Suffolk. The network of monitors will provide information for staff and resource allocation and as a performance indicator to monitor the success of the many major events held in the gardens. The patented Eco Pyro registers body heat as people break an infra-red beam, accurately counting pedestrians even if they are close together. Easy to install, th
  • Multi counters determine popularity of pedestrian and cycle routes
    January 6, 2017
    Belfast City Council has installed three pedestrian and cycle counters from UK company Traffic Technology to monitor and record the numbers of people walking or cycling in two areas of the city. The counters are installed on urban posts, two in the new CS Lewis Square, named after one of Northern Ireland’s most famous writers. The other is at the Sam Thompson Bridge which connects Victoria Park to Airport Road, the Harbour Estate and Titanic Quarter and opens up access to the 9km Connswater Community Gre