IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Government ‘must invest in training to make electric cars affordable for all’
    November 21, 2016
    Ahead of the Autumn Statement this week a motor industry body is calling on the UK Government to make a US$37 million (£30 million) investment in specialist electric and hybrid vehicle training for thousands of maintenance and repair technicians in the independent retail sector. The Institute of the Motor Industry (IMI) believes the investment is crucial to support the public switch to ultra low emission vehicles (ULEV). The IMI says the Government will need to spend a proportion of the £600m it has se
    Read More
  • Better response as emergency vehicles take priority
    January 10, 2025
    Applied Information's Glance solution shows timing & safety improvements
    Read More
  • ARTBA proposes path to breaking gridlock on transportation funding
    March 13, 2015
    The American Road & Transportation Builders Association (ARTBA) has outlined a detailed proposal it believes could end the political impasse over how to fund future federal investments in state highway, bridge and transit capital projects. The ‘Getting beyond gridlock’ plan would marry a 15 cents-per-gallon increase in the federal gas and diesel motor fuels tax with a 100 per cent offsetting federal tax rebate for middle and lower income Americans for six years. The plan, ARTBA says, would fund a US$401 bil
    Read More
  • UK Cyclists, pedestrians and equestrians need roads with them in mind
    January 12, 2018
    Cyclists, pedestrians and equestrians would prefer improvements on Highways England's (HE's) road network to be open to all types of user – but safely, with areas of greater risk identified and appropriate interventions made, according to a new report from Transport Focus (TF). The independent watchdog engaged with these road users across the UK who stressed the importance of the network in affecting their everyday lives. Key findings showed that safety is of crucial importance to all three groups when
    Read More

Highlighted Content