IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Speed cameras make safety savings?
    April 18, 2012
    The use of speed cameras in urban areas is said to make major savings overall, according to a new study. A two year cost-benefit analysis published online in Injury Prevention shows that the deployment of speed cameras in urban areas saves vast amounts of money as well as lives.
    Read More
  • Balfour Beatty Living Places secures five year contract extension from Southampton City Council
    November 2, 2017
    Balfour Beatty Living Places (BBLP) has been awarded a five year Highways Services Partnership contract extension by Southampton City Council which aims to provide an efficient, sustainable and community focused highways service. The extension builds on a 10 year contract which started in October 2010 and increases it until the end of September 2025.
    Read More
  • Welsh default 20mph limit leads to 4mph drop in driver speed
    February 22, 2024
    Transport for Wales' preliminary figures show average reduction in first three months
    Read More
  • MaaS could lead to ‘unintended negative consequences’, say UK politicians
    February 11, 2019
    Mobility as a Service (MaaS) could lead to ‘unintended negative consequences’, according to influential figures in the UK parliament. The House of Commons Transport Committee’s report on MaaS suggested that increased road congestion and poorer air quality – as well as ‘social and digital exclusion’ – could be the unwanted outcomes of the widespread adoption of MaaS schemes. “Early research and piloting of MaaS should focus not only on maximising the potential benefits but also on mitigating potential
    Read More

Highlighted Content