IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • UN chief highlights road safety
    November 21, 2012
    UN Secretary-General Ban Ki-moon has highlighted the importance of road safety in preventing more than one million people from dying and many more from getting injured each year in traffic accidents. “This year, the world's roads have claimed some 1.2 million lives,” Mr. Ban said in his message marking World Day of Remembrance for Road Traffic Victims. “Added to the fatalities are the more than 50 million people injured each year – many of them now condemned to enduring physical disabilities and psychologic
    Read More
  • Authorities switch on to all electric buses as costs tumble
    January 9, 2018
    Alan Dron looks at changes in bus propulsion as cities look to improve air quality and seek to reduce maintenance costs. Despite the ending of various incentives to adopt alternative fuels, the introduction of electric buses by US transit authorities is picking up speed as performance improves, costs drop and air quality considerations become increasingly significant. More US bus manufacturers are introducing zero-emission models and some recent contracts will see many more passengers getting their first
    Read More
  • T-Charge introduced to older vehicles in London to tackle toxic air pollution
    October 23, 2017
    To combat thousands of premature deaths caused by air pollution in London, up to 34, 000 polluting vehicles travelling into Central London every month may have to pay the T-Charge £10.00 ($13.00) which will operate on top of the Congestion Charge £11.50 ($15.00). Launched by the Mayor of London Sadiq Khan, the T -Charge applies to drivers of pre-Euro 4 vehicles that do not meet the PM and NOx emissions and has come into effect from 7.00am on 23 October 2017.
    Read More
  • Brigade into AI action on CarEye safety
    September 7, 2022
    AI system warns vehicle drivers of potential collisions with vulnerable road users
    Read More

Highlighted Content