IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Daimler’s double take sees machine vision move in-vehicle
    December 13, 2013
    Jason Barnes looks at Daimler’s Intelligent Drive programme to consider how machine vision has advanced the state of the art of vision-based in-vehicle systems. Traditionally, radar was the in-vehicle Driver Assistance System (DAS) technology of choice, particularly for applications such as adaptive cruise control and pre-crash warning generation. Although vision-based technology has made greater inroads more recently, it is not a case of ‘one sensor wins’. Radar and vision are complementary and redundancy
    Read More
  • Zitek melts barriers to North American market
    June 6, 2019
    South Korean company Zitek is launching its heated LED traffic signal solution in the US and Canadian markets—meeting with distributors and DoTs while waiting for its ITE certification. It’s just in time, as climate change is creating more dangerous wintery weather across North America. As state DoTs have switched from incandescent bulbs to LED traffic lights to save energy and maintenance costs, an unintended consequence has been that the low-wattage bulbs do not get hot enough to melt snow that accumul
    Read More
  • ARTBA president: what happened to the hoverboards?
    October 28, 2019
    What keeps Dave Bauer up at night? David Arminas caught up with the head of ARTBA at his Washington, DC office during daylight hours Dave Bauer doesn’t really have many sleepless nights. He might sleep, though, with one eye open, just in case. “We have become a much more divided country politically,” says Bauer, president of ARTBA – American Road and Transportation Builders Association. “Whether you are thinking about federal government, or state or local government, there’s a hostility now in our politi
    Read More
  • The path to safer roads: America can learn from Europe’s example, says Verra Mobility
    May 1, 2024
    Many US states are establishing road safety programmes that will inspire others. TJ Tiedje, vice president commercial at Verra Mobility, explains why this is important
    Read More

Highlighted Content