IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • IAM RoadSmart appoints new chief executive officer
    April 13, 2018
    IAM RoadSmart has appointed Mike Quinton as its chief executive officer from the 23 April. The former chief executive of the National House Building Council will replace Sarah Sillars. He has experience in organisational leadership over three decades and has served in a range of finance roles for Prudential, Churchhill and the Royal Bank of Scotland. Quinton then moved to Zurich Financial Services’ European direct-to-customer insurance operation.
    Read More
  • When caring about sharing is good business for US automakers
    October 28, 2015
    Although car-sharing and ride-sharing could drastically reduce car sales, David Crawford finds some US automakers are keen to participate in the sharing economy. Growing consumer interest in car- and ride-sharing, as opposed to outright ownership, and ride-sharer Uber’s recently stated intention to make its brand competitive with ownership on cost, are making the major US automotive manufacturers think seriously about their future sales prospects. Some have already begun exploring ways of entering the field
    Read More
  • IAM RoadSmart welcomes US study on benefits of humans and new vehicles working together
    August 17, 2017
    UK independent road safety charity IAM RoadSmart has welcomed a new white paper which it says supports its statement that we will not gain the full safety benefits of self-driving cars until every car on the road is connected to each other. Until then, IAM RoadSmart believes that the human mind holds the edge, until such point that connected cars actually ‘talk’ to each other and predict what is happening over the horizon. According to the white paper, Sensor Fusion: A Comparison of Sensing Capabilities of
    Read More
  • More than half of UK’s new cars sold with autonomous safety tech
    April 4, 2016
    Self driving cars may seem years away, but more than 1.5 million UK motorists a year now leave showrooms in cars featuring self-activating safety systems, according to analysis revealed by the Society of Motor Manufacturers and Traders (SMMT).

    Data from SMMT and JATO Dynamics shows that more than half of new cars registered in 2015 were fitted with safety-enhancing collision warning systems, with other technologies such as adaptive cruise control, autonomous emergency braking and blind spot monitoring also surging in popularity.
    Read More

Highlighted Content