IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • SwRI sponsors ITS America with $1,000 student essay competition
    February 14, 2018
    Southwest Research Institute (SwRI) is inviting U.S. students to take part in an essay competition to share their visions for the future of transportation with a $1,000 (£720) prize and a trip to ITS America 2018, in Detroit, from the 4-7 June. It is aimed at providing students an opportunity to apply their knowledge in a thought-provoking manner. The topic, ‘How do you envision disruptive consumer technology will affect transportation systems over the next 10 years?’ is open to transportation, engineering
    Read More
  • Road to Zero coalition launched
    October 10, 2016
    The US Institute of Transportation Engineers (ITE) has joined the US Department of Transportation's (US DOT) National Highway Traffic Safety Administration, Federal Highway Administration, Federal Motor Carrier Safety Administration and the National Safety Council to launch the Road to Zero coalition with the goal of ending fatalities on US roads within the next 30 years. US DOT has committed US$1 million a year for the next three years to provide grants to organisations working on proven, lifesaving progra
    Read More
  • Innovate UK to provide update on low emission trials at Microlise
    January 30, 2018
    Innovate UK will present an update on the £20m ($28m) government Low Emission Freight and Logistics Trials (LEFT) at the Microlise Transport Conference held in Coventry this May. The trials have deployed hydrogen dual-fuel vehicles, electric vans and trucks with the intention of encouraging the wide-spread introduction of low and zero emission vehicles to UK fleets.
    Read More
  • Prison sentence for holding a mobile device while driving
    February 5, 2015
    As of 1 February, it will be illegal for drivers in Singapore to hold any type of mobile device while driving. Previously, only calling or texting someone on a mobile phone was barred. Anyone caught holding any mobile device, phone or tablet, while driving can be found guilty of committing an offence; this means mobile phones and tablets. The new changes include not just talking or texting but also surfing the web, visiting social media sites and downloading material. The law also applies to just hold
    Read More

Highlighted Content