IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Caltrans takes the long view of transport
    October 21, 2016
    Caltrans’ Malcolm Dougherty took time out of his schedule at ITS America 2016 in San Jose to talk to ITS International about current and future challenges. As director of California Department of Transportation (Caltrans) since mid-2012, many would say that Malcolm Dougherty has one of the best jobs in transportation. Caltrans is one of the most progressive and innovative transport authorities, implementing policies to encourage cycling, piloting new
    Read More
  • Watch your step: the sidewalk robots are here
    March 14, 2023
    The way we order and pay for goods has changed radically – but what about how those goods are delivered? Gordon Feller looks at how sidewalk robots might reshape the urban landscape
    Read More
  • US updates ITS strategy for Connected Vehicle deployment
    March 16, 2015
    Jon Masters looks at the USDOT’s new ITS Strategic Plan for the next five years. Emphasis and direction for the next five years of Government led ITS research in the United States has been framed within a new ITS Strategic Plan. The US Department for Transportation’s (USDOT) ITS Joint Program Office (JPO) published the report at the tail end of 2014 after concluding a two-year ITS industry consultation process. The Plan identifies a vision to transform the way society moves and the ITS JPO’s aim of advancin
    Read More
  • Mucca demos multi-vehicle collision avoidance tech
    March 26, 2020
    A project whose members include Connected Places Catapult and Cranfield University has developed technology which could reduce the number of vehicle collisions on UK motorways.
    Read More

Highlighted Content