IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • IRF World Congress 2024: 'Silent pandemic' of road deaths must be reduced
    October 16, 2024
    Day 1 of three-day meeting in Istanbul focuses on sustainability and safety
    Read More
  • BYD supplies electric buses to Toronto Transit Commission
    July 25, 2018
    BYD Canada will deliver ten 40-foot, electric buses to support the Toronto Transit Commission’s (TTC’s) commitment to establishing a zero-emission fleet by 2040. According to BYD, TCC intends to purchase only emission-free buses from 2025. Ted Dowling, BYD Canada’s vice president, says: “These first ten buses alone will mean a carbon reduction of 700 Metric tons every year.”
    Read More
  • Motorbike safety can be measured objectively, says AIT
    August 30, 2018
    The Austrian Institute of Technology (AIT) and TU Wien (Vienna University of Technology) has developed a motorcycle probe vehicle to better understand the causes of motorbike accidents. The vehicle was deployed as a measurement method to evaluate popular motorcycle routes in Austria’s capital. Peter Saleh, road safety expert at the AIT Center for Mobility Systems, says: “Our aim is to give those who operate roads the precise information they need in order to reduce the danger in these areas efficiently,
    Read More
  • UK smart mobility living lab launched in London
    February 19, 2016
    UK transport consultancy, the Transport Research Laboratory (TRL), has launched the UK Smart Mobility Living Lab @ Greenwich; a real-life environment where connected and automated vehicles (CAVs), services and processes can be safely developed, evaluated and integrated within the local community. Based in the Royal Borough of Greenwich, London and supported by UK government, the UK Smart Mobility Living Lab @ Greenwich helps organisations bring solutions to market faster by enabling them to be trialled a
    Read More

Highlighted Content