IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Snack company invests in TomTom fleet management
    July 29, 2013
    UK snack manufacturer Tayto has partnered with TomTom, supported by official TomTom partner Fleet Simplicity, to deploy Link tracking units and ecoPlus fuel management and diagnostics devices across its 117-strong vehicle fleet. This combined tracking, performance monitoring and fuel management system provides improved visibility and insights into its mobile teams of sales, management and distribution professionals. The system enables information on how vehicles are being driven, from speeding and idling t
    Read More
  • ITS America, automakers respond to Rubio-Booker 5.9 GHz spectrum legislation
    June 23, 2014
    The Intelligent Transportation Society of America (ITS America) and US automakers have responded to the announcement on legislation introduced by US Senators Marco Rubio and Cory Booker that would set deadlines on the Federal Communications Commission (FCC) for developing and publishing a test plan for the use of unlicensed devices in the 5.9 GHz band. The senators introduced S. 2505, the Wi-Fi Innovation Act, legislation to expand unlicensed spectrum use by requiring the Federal Communications Commissio
    Read More
  • Crash course in workzone safety
    April 26, 2021
    A vehicle crashing through a workzone is an ever-present risk. As US National Work Zone Awareness Week approaches, Alan Dron asks what chance there is of improving the situation
    Read More
  • Camera technology a flexible and cost-effective option
    June 7, 2012
    Perceptions of machine vision being an expensive solution are being challenged by developments in both core technologies and ancillaries. Here, Jason Barnes and David Crawford look at the latest developments in the sector. A notable aspect of machine vision is the flexibility it offers in terms of how and how much data is passed around a network. With smart cameras, processing capabilities at the front end mean that only that which is valid need be communicated back to a central processor of any descripti
    Read More

Highlighted Content