IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Vaisala says it’s time to take road weather seriously
    October 12, 2016
    “It is time to take road weather seriously,” is how Vaisala’s Danny Johns puts the company’s message to this week’s ITS World Congress delegates, and the wider world. While the monitoring of winter weather is well established, wind, rain and poor visibility can occur at any time of the year and have significant impacts on traffic flows and crash statistics. “We are now mapping road networks to identify weather-sensitive areas to best locate road weather stations – it doesn’t take a lot of rain or wind to
    Read More
  • Expert calls for high-tech traffic control
    November 29, 2012
    A leading Chinese transportation expert has called for China to develop smart traffic technologies that are more customer-oriented, while boosting greener, safer and more efficient modern transportation in the country. "China's ITS applications should shift their focus to provide more solutions for public transportation in the next decade, and the industry should get a new stimulus by responding to the needs of the market," said Wang Xiaojing, chief engineer at the Research Institute of Highway under the Mi
    Read More
  • Two seconds – the difference between life and death
    October 17, 2016
    Professor Donald Fisher has spent 15 years identifying factors that increase the crash risk of novice and older drivers. His findings highlight the difference between living and dying, Colin Sowman reports.
    Read More
  • UK Labour leader considering plan to ban petrol cars
    December 13, 2016
    Labour Party leader Jeremy Corby is considering plans to ban the sale of new petrol cars in the UK, according to The Independent newspaper. The plan would form part of a broader package of measures to transform Britain into a low-carbon nation and would mean only zero- or low-carbon vehicles being sold after a set cut-off date, dramatically reducing air pollution and potentially saving thousands of lives. Corbyn is exploring plans to reduce the powers of the big six electricity providers by allowing a
    Read More

Highlighted Content