IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Cubic wins contract from MTA to replace MetroCard with new fare payment system
    October 27, 2017
    Cubic Transportation Systems (CTS) has been chosen for a contract valued, $539.5 million (£409.4 million) with additional options worth $33.9 million (£25.7 million), by the New York Metropolitan Transportation Authority (MTA) to replace the MetroCard with a fare payment system similar to Transport for London (TfL). The new system is designed with the intention of providing an enhanced and integrated travel experience across the region including seamless access to Long Island Rail Road (LIRR) and Metro-Nort
    Read More
  • Electric buses can ‘save millions’ for society and the environment
    September 29, 2015
    A city with half a million inhabitants would save about US$11.8 million per year if its buses ran on electricity instead of diesel, according to analysis conducted the Volvo Group and audit and advisory firm KPMG. The analysis has taken into consideration such factors as noise, travel time, emissions, energy use, taxes and the use of natural resources. The analysis was based on a city with about half a million inhabitants and 400 buses. If the buses were run on electricity instead of diesel, the total an
    Read More
  • Cyclist safety system alerts HGV drivers
    February 17, 2015
    Developed by UK vehicle safety specialists Sentinel Systems, the Bike Hotspot is designed to reduce the number of accidents involving cyclists and commercial vehicles. The system is designed to sense when a cyclist is within the blind spot of a large vehicle, a common cause for fatal accidents especially when the vehicle is manoeuvring or turning left. It comprises four of Sentinel’s safety aids including a front corner system, side scan system, a side camera and an external sounder and can be customised to
    Read More
  • Distraction dominated teen driver accident causes.
    June 3, 2015
    As a new report shows that distracted driving is a bigger cause of accidents than previously thought, Jon Masters asks what should be done to counter this problem. Research carried out by the AAA Foundation for Traffic Safety has shed new light on the dangers of distraction for teen drivers. Six years of study using video analysis has shown that 58% of all crashes involving teen drivers are caused by the driver being distracted and proved that the influence of external factors is stronger than previously th
    Read More

Highlighted Content