IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • e-Call emergency service doesn't go far enough
    January 30, 2012
    eCall misses the point and is only a tacit acknowledgement that the road safety issue has not yet been adequately addressed, according to FEMA's Aline Delhaye. According to the Federation of European Motorcyclists' Associations (FEMA), the European Commission's (EC's) ambitions for eCall implementation are premature and fail to take account of all road users' needs or of technological progress elsewhere.
    Read More
  • ETSC welcomes EU plans for safer cars, vans and lorries
    December 20, 2016
    The European Commission has published a list of 19 lifesaving safety technologies that could be made mandatory on new vehicles in the next update of EU vehicle safety rules expected next year. The European Transport Safety Council (ETCS) welcomes the announcement but says several critical areas for action are missing, and the proposed timescale is far too long considering that most of the technologies are already available. ETSC says 26,000 people die on European Union roads annually, with at least
    Read More
  • The downside of driverless vehicles
    October 27, 2016
    Driverless cars will have a detrimental effect on congestion and security while the road safety benefits can be achieved sooner and cheaper using ADAS, argues Colin Sowman. Many Governments are consulting about the introduction of driverless vehicles and even running trials. As 70% or 80% of crashes are caused by human error, the promise of a crash-free future of driverless, self-driving or autonomous vehicles (call them what you will) is alluring, as are the claims of reduced congestion and lower emissions
    Read More
  • Rise in number of children in serious road accidents, new report reveals
    June 18, 2013
    Road safety experts are alarmed by increase in road traffic casualties among children under eight, girls in particular, following the release today of the AXA car insurance RoadSafe ‘Facts about road accidents and children’ report. In the ten years since the publication of the AA Motoring Trust report into child accident rates, 32,849 children have been killed or seriously injured on Britain's roads. The AXA report, which is produced in conjunction with RoadSafe - a group of the country's leading authoritie
    Read More

Highlighted Content