IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • A coalition of the willing: iATL
    April 5, 2024
    A living lab on the streets of Georgia, US, is helping to improve traffic safety by real-world deployments of technology. ITS International talks to the founder and some of the partners at the Infrastructure Automotive Technology Laboratory
    Read More
  • Predicting the future for video camera systems
    March 12, 2012
    Jo Versavel, Managing Director of Traficon, talks about near-term trends in video camera systems. Jo Versavel starts by making one thing clear: long-term forecasts as to what the future holds for video-based traffic monitoring are to all intents and purposes meaningless. The state of the art is developing so fast that in reality it's impossible to say where we'll be in 10 years' time, says the Managing Director of Traficon. In his opinion making firm predictions even five years out is too ambitious, whereas
    Read More
  • Nottingham Ring Road improvement gets final approval
    July 5, 2013
    Work can now start on a package of measures to tackle congestion on Nottingham’s Ring Road and improve public transport in the city after receiving final approval from UK Local Transport Minister Norman Baker. The scheme was one of those given funding approval in late 2011 as part of the Spending Review process and comprises: upgrading of key junctions and selective widening; reconstruction of areas of the carriageway most in need of repair; improved facilities to help change between bus services on the mai
    Read More
  • Siemens: self-driving minibuses are the future of first-/last-mile
    February 26, 2020
    Markus Schlitt, CEO of intelligent traffic systems at Siemens Mobility, talks to ITS International about safety and why it is important for cities to offer additional shared and connected transit options.
    Read More

Highlighted Content