IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Telematics will ‘uber-ise’ the auto insurance industry, says new UBI study
    December 21, 2015
    Ptolemus Consulting Group has released the 2016 edition of its usage-based insurance global study by offering a free, 125-page abstract. Available to download today, the document reveals the key findings of the 1,000-page telematics insurance market analysis. With 230 active programmes and 12 million customers, usage-based insurance (UBI) is now a truly global phenomenon that reaches twice as many countries as two years ago. Ptolemus claims that by 2020, nearly 100 million vehicles globally will be in
    Read More
  • European car manufacturers face world’s toughest CO2 targets
    July 12, 2012
    Following the adoption yesterday of the European Commission's proposals to reduce CO2 emissions from cars and vans, the European Automobile Manufacturers' Association (ACEA) says it will now work with its members to conduct a full analysis of how the proposed targets should be reached as well as their feasibility, and what this means in practice for the industry as a whole.
    Read More
  • EU urged to fast-track revised cross-border enforcement law
    July 21, 2014
    TISPOL and its road safety partners across Europe are urging the EU to fast-track the adoption of a modified law on cross-border enforcement of traffic offences such as speeding. The modified rules, published by the European Commission, come in response to a European Court of Justice ruling in May that said the existing law, which came into force in November last year, had been adopted on an incorrect legal basis. The ECJ has said the current rules could remain in effect until May 2015 while new legisla
    Read More
  • Making ITS connections requires leadership
    January 23, 2020
    From making the commute more bearable to saving the planet, Jim Alfred of BlackBerry Certicom believes that ITS has the capacity to drive a range of transformational opportunities – but leadership is required, he warns
    Read More

Highlighted Content