IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Improved traffic information from Inrix
    November 22, 2013
    Inrix XD Incidents is a breakthrough in traffic intelligence, according to the company, which says it reports more accidents, road closures and other incidents across significantly more roads in more countries and at much greater speed than ever before. Inrix XD Incidents detects accidents and road closures faster by automatically correlating real-time traffic flow data with information from nearly 400 public and private sources including media partners, departments of transportation, emergency responder
    Read More
  • Low-costs solutions to improve pedestrian safety
    May 8, 2015
    David Crawford welcomes low-cost safety initiatives for pedestrians in America. Some 10 people die each week in accidents on crosswalks in the US, that’s more than 10% of all pedestrian fatalities in road traffic incidents - the number of which is running at a five-year high. Ensuring crosswalks are safe is key in supporting the growing enthusiasm for walking as a travel mode. In the last decade of the 20th century, numbers walking to work in the US fell by 26%; while, as recently as 2012, Americans were e
    Read More
  • Lenient sentences for dangerous drivers in the UK criticised
    July 13, 2012
    The average sentence for causing death by dangerous driving in the UK is just four years – 62 per cent shorter than for manslaughter, according to road safety charity the IAM (Institute of Advanced Motorists). While the average sentence length of manslaughter is 6.6 years, those sentenced to prison for causing death by careless or inconsiderate driving are given an average sentence of 1.3 years. Causing death by careless driving when under the influence of drink or drugs has an average sentence of 4.3 years
    Read More
  • South Africa launches electric vehicle pilot programme
    February 28, 2013
    South Africa’s Department of Environmental Affairs (DEA) has launched a zero emission electric vehicle pilot programme, which would see it trial a fleet of electric vehicles. Speaking at the launch, water and environmental affairs minister Edna Molewa said the multi-stakeholder partnership project would pilot, test and demonstrate the viability of electric vehicles under South African conditions. The pilot programme would also serve to determine end-user, infrastructure and running costs associated with loc
    Read More

Highlighted Content