IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • “There will be no driverless cars on a dead planet”
    October 11, 2022
    ‘Smart’, ‘intelligent’ and ‘advanced’ are great words when they’re applied to mobility – but just make sure they can actually change the world for the better, warns Professor Glenn Lyons
    Read More
  • Euro MEPs back plan for automatic 112 call
    February 12, 2014
    The European Parliament's internal market committee has backed EU plans for all new types of car and van to be fitted with automated emergency call devices but opened the door to postponing their introduction beyond the proposed deadline of October 2015. The vote on eCall gives a green light for a pan-European type approval method to ensure the devices meet the necessary technical standards. The decision follows a vote in December in the transport committee to approve legislation for member states to develo
    Read More
  • Funding shortfall for US Interstate upgrades
    May 11, 2012
    Andrew Bardin Williams investigates tolling on the federal Interstate system as maintenance and upgrade requirements increasingly outpace funding The I-95 corridor through North Carolina is one of the most heavy trafficked interstates in the US, seeing upwards of 46,000 vehicles per day in some stretches-and North Carolina’s Department of Transportation (NCDOT) estimates this number will to rise to 98,000 vehicles per day by 2040. Along with the rest of the federal interstate system, the North Carolina str
    Read More
  • Survey finds drivers trust traditional car makers more than tech companies to build AVs
    May 23, 2017
    Research by connected car services and location analytics provider Inrix indicates that consumers are more likely to trust a traditional car maker than a leading technology company when it comes to making autonomous vehicles (AVs).
    Read More

Highlighted Content