IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • The smart in smart parking
    March 29, 2018
    Whether you want to reduce congestion, increase parking revenue or reduce occupancy – or a mixture of all three – there is plenty of technology available. Andrew Bardin Williams considers the pros and cons. Drawn in by the promise of Smart City initiatives, communities across North America are embracing smart parking solutions in an effort to change citizens’ transportation behaviours for the better. They are doing this by using policy and ITS solutions to help de-incentivise parking for most people while
    Read More
  • Bit by bit insurers agree data protocol
    November 7, 2013
    Telematics technology may be a game changer for the automobile insurance industry but it comes with some caveats as Colin Sowman discovers. James Bielak, (P&C) program manager at the US office of ACORD (the Association for Cooperative Operations Research and Development), has an unenviable job: to devise a standard form of communicating vehicle data between telematics providers and insurance companies. To that end he has gathered together a group composed of insurers, telematics providers and other intere
    Read More
  • IRD's on-the-go tyre check adjusts for inflation
    November 16, 2021
    As many as 84 million vehicles worldwide may have tyres which are improperly inflated or in poor condition, which has a significant effect on road safety - and also on the environment
    Read More
  • Jenoptik cameras reduce collisions
    March 19, 2022
    An analysis has shown that Jenoptik’s average speed cameras can reduce fatal and serious collisions by 50%. Ben Spencer learns that this technology also requires an understanding of the local environment
    Read More

Highlighted Content