IAM RoadSmart: Auto emergency breaking could save hundreds of lives

Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners. The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insuran
September 28, 2017 Read time: 2 mins
Private and fleet car buyers could save hundreds of lives a year by insisting the cars they purchase are fitted with auto emergency braking (AEB), according to UK motoring organisation IAM RoadSmart and coalition partners.


The coalition, which comprises car and road design experts, said AEB systems (which automatically apply the vehicle’s brakes if pedestrians, cyclists or other vehicles are detected ahead) could save 1, 100 lives and 122, 860 causalities over the next ten years. In addition, the insurance industry-funded Thatcham Research calculates that 308 fewer deaths and serious injuries by 2025 and can save society £138 million if buyers insist on AEB.

Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn't have AEB, it shouldn't be a sale.”

Detection, Monitoring & Machine Vision

Related Content

  • Over-the-air software updates to benefit for automotive market, IHS says
    September 8, 2015
    While quite common in smartphones and personal computers, remote over-the-air (OTA) software updates are still only in their infancy in the automotive space, according to a new report from IHS Automotive. The report finds that OTA software updates will eventually be a big benefit for the automotive industry due to their capacity to reduce warranty costs, potentially increase overall completion rates for software-related recalls, improve customer satisfaction by eliminating trips to the dealership for so
    Read More
  • Asecap Days 2024: Getting used to the new normal
    August 27, 2024
    Asecap Days 2024 in Milan focused on environmental protection of road infrastructure, digital twin-based maintenance and monitoring of highways as well as the impact of electric vehicles, reports David Arminas
    Read More
  • To charge or not to charge, that is the question
    January 26, 2018
    Alan Dron looks at why congestion charging and other similar schemes are so controversial in North America. In August, Andrew Cuomo, governor of New York State, described congestion charging for the city as “an idea whose time had come,” according to the Bloomberg wire service. In October, he announced a ‘Fix NYC’ advisory panel to study methods of easing congestion on the city’s streets. Although Cuomo did not specifically mention congestion charging when setting up the panel, he said it would study
    Read More
  • Regulating rural road use
    June 20, 2016
    David Crawford looks at problems facing indigenous communities and those unfamiliar with driving in rural areas. While it is well known that the fatality rate for road crashes in rural areas is higher than in towns and cities, some groups suffer far more than others. For instance, the rates of death and serious injury from vehicle accidents is much higher for American Indian and Alaska Native (AI and AN) populations living in rural tribal lands than for any of the country’s other ethnic populations. Crashes
    Read More

Highlighted Content